May sees generative AI continue to be the focus from media intelligence, with product announcements from Sprinklr and Propel (again), Brandwatch and Meltwater. We also saw partnerships from Muck Rack and PRophet, as well as the annual AMEC Summit.
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April brings a continued focus on generative AI in media intelligence, with product announcements from Muck Rack, Sprout Social, and Sprinklr. Meanwhile, we have funding announcements from CulturePulse AI and Measure Studio and earnings from Access Intelligence. In case you’re looking for something to read, the USC Annenberg has published a report that you are bound to enjoy.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
The year started with an exciting trio of acquisitions across the industry. Freshly-launched Penta acquired a consultancy, while Babel Street and Sprout Social invested in NLA and AI providers to strengthen their respective products. (It’s a year that is likely to be defined by AI, and I wonder how many AI acquisitions we will see.) Meanwhile Meltwater is to go private, and Edelman paints a sorrowful trust picture.
PR Measured readers’ favourite stories from 2022. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
This month saw acquisitions from Unicepta and Cision, as well as continued funding for influencer marketing tools. Congratulations to all the winners at this year’s AMEC Awards.
October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.
September saw an incredible investment into Muck Rack, as well as partnerships from Talkwalker and Meltwater. The month also saw the launch of Penta and some great reads from WHO and Prophet.
August was anything but the quiet, relaxed month it’s supposed to be. Signal Media made an acquisition, as did Pattern. Investors, meanwhile, are focused on influencer tools, with multiple platforms closing funding rounds.