Following the launch of Open AI’s ChatGPT last December, this year was always going to be all about generative AI. This month’s launch of GPT-4 comes alongside new product developments from a range of providers including Digimind, Notified and Propel. Stagwell launched its generative AI tool alongside the launch of a whole new comms tech unit.
One Impression raises funds
India’s One Impression has raised $USD 10 million in a Series A funding round. The funding values the influencer marketing platform at $USD 70 million. Boasting some 7 million content creators, One Impression is optimised for Instagram and YouTube. The company plans to use the funding to expand its presence in global markets, starting with Southeast Asia and the UAE.
Generative AI in media intelligence
Back in December, we covered the launch of Open AI’s ChatGPT, and the response from the PR industry. Now, we have the release of GPT-4, and calls from tech leaders to pause the development of AI. In our space, there has been a flurry of announcements about generative AI-enabled features in media intelligence products.
The use of AI and machine learning is not new to media intelligence but the use of generative AI has been limited. That’s now changed. Digimind has announced that is has combined its own AI Sense with ChatGPT. Propel has launched Artificial Media Intelligence Generator and Assistant (Amiga), an end-to-end generative AI-powered assistant for PR professionals. Both Notified and Agility PR Solutions have announced AI-driven press release generation tools.
Generative AI is also being tested for more tailored insight generation. Maya Koleva, Commetric’s Head of Research and Insight, has outlined her views in the latest FIBEP podcast. Generative AI is not without its problems, as Maya points out. But, the technology has a wide range of use cases that we’re just starting to see.
Stagwell launches comms unit
Stagwell has launched a Comms Tech Unit. The new division combines two existing tools: PRophet, the AI-driven PR platform, and Koalifyed, an influencer marketing platform. The launch came together with the announcement Taylor, a free generative AI writing tool, which is being integrated into PRophet to help PR pros perfect their pitch. Stagwell’s Comms Tech Unit will be headed up by PRophet founder and CEO Aaron Kwittken.
The AMEC Summit is almost here
If you’re in the northern hemisphere, winter is almost over and it feels like warmth might return to our lives. This year, you won’t need to wait until the summer. AMEC is hosting its annual Summit in Miami from 15 to 17 May. You can bask in the warm company of your fellow media intelligence professionals while enjoying the sunshine.