Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
April brought funding activity across the media intelligence sector with Dataminr securing $USD 100 million for AI development, and Cision announcing $USD 250 million in new financing. Agorapulse acquired Mention, and integrated the platform into its platform. Meanwhile, Meltwater unveiled new influencer management features, Pureprofile launched AI-powered social listening tools, and the UK Government’s Assist AI tool was released on Github.
Major developments included EQ’s acquisition of Notified, Dataminr’s financing and Onclusive’s launch of its Onclusive 360 platform. Leading providers have unveiled powerful AI-driven solutions, with SAI360 partnering with Signal AI for risk intelligence, Meltwater collaborating with NICE to enter the CCaaS market, and Wizikey introducing India’s first AI-powered unified media monitoring solution. Meanwhile ICCO’s World PR Report reveals shifting measurement practices and USC Annenberg highlights generational divides in PR professionals’ AI perspectives, companies like CARMA and GRIN are strategically expanding their global footprint and product capabilities.
Notable developments this month include Egregious securing $USD 1 million in pre-seed funding to combat AI misinformation, Excellera launching a specialized intelligence unit, and ongoing financial restructuring at industry giant Cision. Meanwhile, multiple platforms are rolling out enhanced features spanning influencer management, improved global data coverage, and AI-powered analytics tools that promise to transform how communications professionals gather and interpret media insights.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
