Profound Raises Funds with a $USD 1.8 Billion Valuation
Profound raised $USD 180 million in a Series D funding round at a $USD 1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins, less than seven months after its $USD 96 million Series C funding. The company has also seen validation from its buyers. The Estée Lauder Companies named Profound its global GEO partner across its full brand portfolio, the first prestige beauty group to do so. In other GEO funding news, Tokyo-based QueryLift raised JPY 100 million in seed funding from JAFCO and Z Venture Capital.
Searchable Makes Acquisition
Sticking with GEO tools, UK-based Searchable has acquired Meridian Tech in a seven-figure deal, one of the firstmergers between two dedicated AI visibility startups. Meridian’s customers moved onto Searchable’s platform as part of its US expansion, which also included a new Salt Lake City office. The deal came four months after Searchable raised a $USD 14 million seed round at a $USD 85 million valuation.
Sprinklr’s Subscription Growth
Sprinklr reported second quarter fiscal 2027 revenue of $USD 213.7 million, up 1% year on year, with subscription revenue up 3% to $USD 194.8 million. The company raised its subscription revenue outlook and held total revenue guidance at between $USD 866.5 million and $USD 868.5 million.
Truescope launches in Australia
Truescope announced it would enter the Australian market on 1 October 2026, seven years after John Croll and Michael Bade founded the company in Sydney. John Croll, of course, has experience in this market having previously built Media Monitors into Isentia, Australia’s leading media monitoring provider. Truescope already operates in North America, Singapore and New Zealand. The company has appointed former Isentia and Affinda executive Brendan McGreevy as managing director for Australia and New Zealand to lead the expansion.
Vibe-Coded Monitoring Tool Exposes Data
A senior adviser to Israeli Prime Minister Benjamin Netanyahu built a media monitoring tool using Claude that scanned around 50 news sources every 90 seconds and sent summaries and suggested responses to WhatsApp groups, according to Haaretz. The code was posted on GitHub with officials’ private phone numbers and access token, and Haaretz found that a core component failed more often than it succeeded. The episode shows how easily LLMs now let end users build their own monitoring tools. It also highlights why media monitoring organisations are needed, as MMOs provide licensed content, data security and deep expertise.
Media Intelligence Product Updates
Here are some of the product announcements that caught our attention this month:
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