Notable developments this month include Egregious securing $USD 1 million in pre-seed funding to combat AI misinformation, Excellera launching a specialized intelligence unit, and ongoing financial restructuring at industry giant Cision. Meanwhile, multiple platforms are rolling out enhanced features spanning influencer management, improved global data coverage, and AI-powered analytics tools that promise to transform how communications professionals gather and interpret media insights.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
