In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.

April brought funding activity across the media intelligence sector with Dataminr securing $USD 100 million for AI development, and Cision announcing $USD 250 million in new financing. Agorapulse acquired Mention, and integrated the platform into its platform. Meanwhile, Meltwater unveiled new influencer management features, Pureprofile launched AI-powered social listening tools, and the UK Government’s Assist AI tool was released on Github.

Major developments included EQ’s acquisition of Notified, Dataminr’s financing and Onclusive’s launch of its Onclusive 360 platform. Leading providers have unveiled powerful AI-driven solutions, with SAI360 partnering with Signal AI for risk intelligence, Meltwater collaborating with NICE to enter the CCaaS market, and Wizikey introducing India’s first AI-powered unified media monitoring solution. Meanwhile ICCO’s World PR Report reveals shifting measurement practices and USC Annenberg highlights generational divides in PR professionals’ AI perspectives, companies like CARMA and GRIN are strategically expanding their global footprint and product capabilities.