In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
October saw media intelligence companies evolving their platforms, with Onclusive Social absorbing Digimind’s social capabilities, Medianet preparing to challenge incumbents with a comprehensive platform launch, Muck Rack enhancing its AI features, and PRophet expanding into influencer discovery through its Koalifyed integration. The month also saw some interesting partnerships, and a continued focus on AI.
