AI-powered search continues its mainstream adoption, with Yext’s latest research identifying six distinct “search archetypes” and highlighting how consumers strategically switch between platforms based on their intent. Innovation dominates the landscape as several platforms unveil sophisticated AI solutions, from NewsWhip’s risk monitoring agent to BuzzStream’s ListIQ media list-builder, showcasing the industry’s commitment to more effective communications strategies. Meanwhile, market expansion accelerates with Hypetap bringing its elite intelligence tool to Europe and newcomers like Signal Raptor democratising media visibility for smaller businesses, reflecting the sector’s robust growth despite challenges like the reported legal troubles facing a former iSentia executive in Thailand.

The media intelligence industry continued its AI-driven transformation in June, with major acquisitions and platform launches reshaping the competitive landscape. From IgniteTech’s acquisition of Khoros to Reddit’s Community Intelligence tools, companies are investing in technology. Established players like WPP, Burson, and PRophet are expanding their AI capabilities through new platforms and strategic partnerships.

In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.