October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.

September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.

August’s standout deal saw Sprout Social acquire Irish predictive analytics specialist NewsWhip for $USD 55 million, signalling continued consolidation as platforms race to offer comprehensive news and social intelligence capabilities. Meanwhile, the industry’s rapid adaptation to AI search and discovery channels took centre stage, with multiple providers launching tools to help brands navigate generative engine optimisation and monitor their presence across AI assistants and large language models.