November saw a hefty acquisition alter landscape, with Adobe agreeing to purchase Semrush, bringing the PR software platform Prowly into the Adobe ecosystem and signalling enterprise-level commitment to generative engine optimisation. The month also saw the UK’s NLA launching Newsworthy to provide article-level engagement metrics direct from over 500 news brands. Meanwhile, AMEC celebrated Measurement Month.

October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.

September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.