Newsletters curate the day’s news and social topics into a single client deliverable. Ranging from automated to bespoke, newsletters create daily touchpoints with multiple client stakeholders. Turn your newsletter into the client organisation’s must-have daily update.
From dashboards to reporting, visualise data to uncover compelling and relevant insights. Data visualisation is integral to the user experience and as important as the insights they show. Unlock your data and create attractive and useful insight visuals that enhance your insight work.
Social media platforms deliver news and social media content and data from a very broad universe. Much like traditional media relations, digital is now tasked with the need to prove effectiveness. Apply industry best practice to guide clients as they seek a way to define Social ROI.
Reports created by measurement professionals are designed to reflect the measurement programme outputs, and answer specific client questions. Reporting covers the bulk of media measurement work. Evolve your insight reporting to ensure it’s continued adoption.
PR platforms deliver the full range of PR support services from a single client platform. Unlock data to boost platform usage and create a meaningful customer experience. Learn how to add platform-generated insight to client deliverables and create platform advocates.
Creating engaging content and enticing end-consumers to spend time on the organisation’s site or social channel needs measurement. Integrate content marketing metrics to deliver valuable insights linking influencer relations with content marketing.
PR Measured wants to help your organisation to create, sell and deliver brilliant digital and PR measurement products. The PR Measured Product Audit supports your organisation’s product marketing and development and improves client retention. Contact us to learn how we can help.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
The year started with an exciting trio of acquisitions across the industry. Freshly-launched Penta acquired a consultancy, while Babel Street and Sprout Social invested in NLA and AI providers to strengthen their respective products. (It’s a year that is likely to be defined by AI, and I wonder how many AI acquisitions we will see.) Meanwhile Meltwater is to go private, and Edelman paints a sorrowful trust picture.
PR Measured readers’ favourite stories from 2022. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
This month saw acquisitions from Unicepta and Cision, as well as continued funding for influencer marketing tools. Congratulations to all the winners at this year’s AMEC Awards.
