October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.
August was anything but the quiet, relaxed month it’s supposed to be. Signal Media made an acquisition, as did Pattern. Investors, meanwhile, are focused on influencer tools, with multiple platforms closing funding rounds.