PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
In September, Cision announced its exclusive agreement with Dow Jones, the 15th European Communications Monitor and AI news from publishers and media intelligence providers alike.
You’d think that August would be a quiet month in media intelligence, but it has proven to be rather busy for some organisations. First off, we have acquisitions from Sprout Social and North Six Group, and the completion of Meltwater’s takeover. Meanwhile, there are reports that Paragon Partner’s is exploring the sale of Unicepta.
In July, BCW announced a new tool to identify disinformation. Meanwhile, Threads was launched, the Twitter brand was retired, and the Social Intelligence Lab gave us the State of Social Listening report. AI, however, continues to be the focus from media intelligence providers.
