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The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
The AMEC Summit and Barcelona Principles 3.0 were certainly July highlights, but AMEC wasn’t the only story. Talkwalker and SoundAware made acquisitions and CreatorIQ picked up funding. Meanwhile, Isentia is exiting markets and expanding its home-market service.
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