PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.
September saw an incredible investment into Muck Rack, as well as partnerships from Talkwalker and Meltwater. The month also saw the launch of Penta and some great reads from WHO and Prophet.
August was anything but the quiet, relaxed month it’s supposed to be. Signal Media made an acquisition, as did Pattern. Investors, meanwhile, are focused on influencer tools, with multiple platforms closing funding rounds.
