PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
May sees generative AI continue to be the focus from media intelligence, with product announcements from Sprinklr and Propel (again), Brandwatch and Meltwater. We also saw partnerships from Muck Rack and PRophet, as well as the annual AMEC Summit.
April brings a continued focus on generative AI in media intelligence, with product announcements from Muck Rack, Sprout Social, and Sprinklr. Meanwhile, we have funding announcements from CulturePulse AI and Measure Studio and earnings from Access Intelligence. In case you’re looking for something to read, the USC Annenberg has published a report that you are bound to enjoy.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
