In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.

October saw media intelligence companies evolving their platforms, with Onclusive Social absorbing Digimind’s social capabilities, Medianet preparing to challenge incumbents with a comprehensive platform launch, Muck Rack enhancing its AI features, and PRophet expanding into influencer discovery through its Koalifyed integration. The month also saw some interesting partnerships, and a continued focus on AI. 

August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched  its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.