PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
June saw the media monitoring landscape continue to evolve, with the closure of long-standing provider Burrelles marking the end of traditional print clipping services in the US. Meanwhile, DRT Communications in the Caribbean is expanding its monitoring services with new funding. Meta has launched an API for Threads, opening up opportunities for third-party tool development. Several companies, including Brandwatch and Meltwater, are introducing new features and integrations, with a focus on AI-powered tools and enhanced social media capabilities.
April saw a major acquisition from Hootsuite, as well as licensing news from Australia and OpenAI. Meanwhile, Dataminr was rather active as it signals plans for an IPO and we have product updates from Digimind, Clip News, PR Newswire and Pulsar.
April saw a major acquisition from Hootsuite, as well as licensing news from Australia and OpenAI. Meanwhile, Dataminr was rather active as it signals plans for an IPO and we have product updates from Digimind, Clip News, PR Newswire and Pulsar.