January saw the return of two public relations stalwarts. Edelman released its annual Trust Barometer highlighting how respondents are feeling about innovation, like AI. Burson has returned as a PR agency brand, with WPP merging Hill & Knowlton and BCW. Meanwhile, Mavrck rebranded and we have product innovation from Pulsar and MediaHQ.
November saw two new company launches in media intelligence – Matt Allison’s freshly funded Handraise, and InsightHQ from Rayna De Lange and Catriona Oldershaw. We also saw a new partnership from Muck Rack, and even more AI announcements. Let’s not forget that November is AMEC’s Measurement Month.