Two threads ran through August’s news. The first was financial. A run of second-quarter results from Innodata, Sprout Social and ACCESS Newswire showed growth and change in strategy to reflect the rise of AI. The second was the accelerating race to measure brand visibility inside AI-generated answers. Cision, Onclusive and a wave of smaller entrants all staked fresh claims in GEO.

AI search visibility set the agenda in July, from a run of new industry reports to Gartner’s first combined Magic Quadrant for social media management and listening. Muck Rack deepened its publisher partnerships, Onclusive teamed up with Cyabra to expose inauthentic narratives, and both Onclusive and Sprinklr installed new leaders.

This month Hootsuite, Signal AI, and Cihan Media all launched MCP connectors to support an agentic future. Similarly, platforms have embraced agents, with Truescope, Agility PR Solutions, and Zignal Labs unveiling multi-agent systems. Treasure Global’s USD 15 million social listening contract and Hootsuite’s portfolio-wide rebuild as Social OS signalled how quickly enterprise buyers are willing to fund this shift.