This month Hootsuite, Signal AI, and Cihan Media all launched MCP connectors to support an agentic future. Similarly, platforms have embraced agents, with Truescope, Agility PR Solutions, and Zignal Labs unveiling multi-agent systems. Treasure Global’s USD 15 million social listening contract and Hootsuite’s portfolio-wide rebuild as Social OS signalled how quickly enterprise buyers are willing to fund this shift.

May was the month AI search analytics moved to centre stage, with Google overhauling Search at I/O while specialists like Onclusive, Peec and Grayling scaled up around it. The Dublin AMEC Global Summit delivered the industry’s first GEO measurement framework, and a wave of fresh research from Cision and Muck Rack reshaped the picture of how journalists and AI systems actually consume content.

In April, Hootsuite made headlines as founder Ryan Holmes returned as interim CEO. Meanwhile, PeakMetrics secured funding as narrative intelligence continues to attract serious investment, and Belgian monitoring company Auxipress picked up local player Euro Argus. And, Meltwater released a joint report with YouGov on how generative AI is reshaping consumer trust in brands.