PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
November is AMEC’s Measurement Month, but there was some other measurement news that you might have missed. AI was the lead story with an acquisition for Meltwater and the release of UNESCO’s guidance on AI. PressPage raised funds, and fraudulent press release has hit another US supermarket.
In October, Talkwalker made an acquisition, newcomer Press Hook raised funds and Carma announced its revenue intentions. Meanwhile, there was a resolution to a long-running copyright dispute in Australia.
