GEO has been the media intelligence topic of the year, and this month was no different. September was the month GEO money got serious. Profound raised $USD 180 million, Searchable struck one of the first deals between two AI visibility startups, and fresh seed funding reached Japan’s QueryLift. In other news, Truescope arrived in Australia, Sprinklr leaned on subscriptions, and an AI monitoring tool built inside the Israeli Prime Minister’s Office showed exactly why specialist expertise matters.

Two threads ran through August’s news. The first was financial. A run of second-quarter results from Innodata, Sprout Social and ACCESS Newswire showed growth and change in strategy to reflect the rise of AI. The second was the accelerating race to measure brand visibility inside AI-generated answers. Cision, Onclusive and a wave of smaller entrants all staked fresh claims in GEO.

AI search visibility set the agenda in July, from a run of new industry reports to Gartner’s first combined Magic Quadrant for social media management and listening. Muck Rack deepened its publisher partnerships, Onclusive teamed up with Cyabra to expose inauthentic narratives, and both Onclusive and Sprinklr installed new leaders.