Independent surveys of your end-users provides your organisation with guidance on client needs. Improve client relations and product delivery by requesting continued feedback.
The Barcelona Principles define a structure for the measurement of PR. Build credibility with your clients by guiding them through the structure to ensure compliance and to guide them towards showing PR ROI.
Building trustful relationships with client contacts and delivering support are critical to creating successful insight programmes. Build revenue and ensure client retention by creating engaging customer relationships.
The valid metrics framework provide guidance on choosing metrics. Act as a guide to the valid metrics framework to help PR clients uncover the most appropriate measures of success for their own organisation.
Give your clients a voice with the PR Measured Client Survey. The PR Measured Client Survey collects the opinions of the most important asset of your organisations, the client. The independent assessment allows your organisation to address concerns and uncover growth opportunities.
PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
November is AMEC’s Measurement Month, but there was some other measurement news that you might have missed. AI was the lead story with an acquisition for Meltwater and the release of UNESCO’s guidance on AI. PressPage raised funds, and fraudulent press release has hit another US supermarket.
In October, Talkwalker made an acquisition, newcomer Press Hook raised funds and Carma announced its revenue intentions. Meanwhile, there was a resolution to a long-running copyright dispute in Australia.
Alva found some partners to go along with investment; Dataminr, Klarna and PMG Presse-Monitor made acquisitions, and there was funding news from Oktopost and Propel. Meanwhile, Forrester released its report on AI-enabled consumer intelligence platforms.
