Independent surveys of your end-users provides your organisation with guidance on client needs. Improve client relations and product delivery by requesting continued feedback.
The Barcelona Principles define a structure for the measurement of PR. Build credibility with your clients by guiding them through the structure to ensure compliance and to guide them towards showing PR ROI.
Building trustful relationships with client contacts and delivering support are critical to creating successful insight programmes. Build revenue and ensure client retention by creating engaging customer relationships.
The valid metrics framework provide guidance on choosing metrics. Act as a guide to the valid metrics framework to help PR clients uncover the most appropriate measures of success for their own organisation.
Give your clients a voice with the PR Measured Client Survey. The PR Measured Client Survey collects the opinions of the most important asset of your organisations, the client. The independent assessment allows your organisation to address concerns and uncover growth opportunities.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
The year started with an exciting trio of acquisitions across the industry. Freshly-launched Penta acquired a consultancy, while Babel Street and Sprout Social invested in NLA and AI providers to strengthen their respective products. (It’s a year that is likely to be defined by AI, and I wonder how many AI acquisitions we will see.) Meanwhile Meltwater is to go private, and Edelman paints a sorrowful trust picture.
PR Measured readers’ favourite stories from 2022. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
This month saw acquisitions from Unicepta and Cision, as well as continued funding for influencer marketing tools. Congratulations to all the winners at this year’s AMEC Awards.
