Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
In September, Cision announced its exclusive agreement with Dow Jones, the 15th European Communications Monitor and AI news from publishers and media intelligence providers alike.
You’d think that August would be a quiet month in media intelligence, but it has proven to be rather busy for some organisations. First off, we have acquisitions from Sprout Social and North Six Group, and the completion of Meltwater’s takeover. Meanwhile, there are reports that Paragon Partner’s is exploring the sale of Unicepta.
In July, BCW announced a new tool to identify disinformation. Meanwhile, Threads was launched, the Twitter brand was retired, and the Social Intelligence Lab gave us the State of Social Listening report. AI, however, continues to be the focus from media intelligence providers.
In June, PRovoke Media and Purposeful Relations released the Global CommsTech Report. In addition, CARMA expanded geographically, AMEC had a slew of post-Summit announcements, and AI continues to be the focus from media intelligence.
