Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
May saw the AMEC Summit promote planning and some brilliant best practice. Meanwhile, 4Sight and Observer announced mergers, and both Cision and Meltwater faced legal action from their US sales teams.
Another month, another acquisition for Meltwater. Reputation also made a purchase. In Europe, pressrelations showed us that mergers work just as well. Meanwhile, Burton-Taylor reported a 7.5% growth in spend on media intelligence products in
Dataminr might have picked up an incredible valuation, but March belonged to Meltwater. The Norwegian giant made an acquisition, won a contract and was named the best media monitoring solution. March also saw funding news
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
