Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.
September saw an incredible investment into Muck Rack, as well as partnerships from Talkwalker and Meltwater. The month also saw the launch of Penta and some great reads from WHO and Prophet.
August was anything but the quiet, relaxed month it’s supposed to be. Signal Media made an acquisition, as did Pattern. Investors, meanwhile, are focused on influencer tools, with multiple platforms closing funding rounds.
July was not a quiet summer month for Onclusive, which added another company to its portfolio. Infomedia invested in audiovisual solutions, while Favik and Terkel both raised funds. Meanwhile, in Australia, the Copyright Agency commented on MMO licensing.
