Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
The year started with an exciting trio of acquisitions across the industry. Freshly-launched Penta acquired a consultancy, while Babel Street and Sprout Social invested in NLA and AI providers to strengthen their respective products. (It’s a year that is likely to be defined by AI, and I wonder how many AI acquisitions we will see.) Meanwhile Meltwater is to go private, and Edelman paints a sorrowful trust picture.
PR Measured readers’ favourite stories from 2022. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
This month saw acquisitions from Unicepta and Cision, as well as continued funding for influencer marketing tools. Congratulations to all the winners at this year’s AMEC Awards.
