Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
July was not a quiet summer month for Onclusive, which added another company to its portfolio. Infomedia invested in audiovisual solutions, while Favik and Terkel both raised funds. Meanwhile, in Australia, the Copyright Agency commented on MMO licensing.
In June, we saw investment for newcomer Bolt Insights, a settlement from Cision, and the release of the Digital News Report from Reuters Institute
In May, we saw the welcome return of the in-person AMEC Summit. There were also acquisitions for Onclusive and Unicepta, and questions to answer for social media listening providers.
March seemed to be a month of acquisitions in our space. Cision acquired yet another platform, this time to support its Brandwatch business; Launchmetrics picked up a close competitor; and, a consortium of private equity firms bought Nielsen. There was also funding news with month, with Truescope, Propel and My Telescope all picking up funds.
