Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
In September, Cision announced its exclusive agreement with Dow Jones, the 15th European Communications Monitor and AI news from publishers and media intelligence providers alike.
You’d think that August would be a quiet month in media intelligence, but it has proven to be rather busy for some organisations. First off, we have acquisitions from Sprout Social and North Six Group, and the completion of Meltwater’s takeover. Meanwhile, there are reports that Paragon Partner’s is exploring the sale of Unicepta.
In July, BCW announced a new tool to identify disinformation. Meanwhile, Threads was launched, the Twitter brand was retired, and the Social Intelligence Lab gave us the State of Social Listening report. AI, however, continues to be the focus from media intelligence providers.
In June, PRovoke Media and Purposeful Relations released the Global CommsTech Report. In addition, CARMA expanded geographically, AMEC had a slew of post-Summit announcements, and AI continues to be the focus from media intelligence.
