Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
November is AMEC’s Measurement Month, but there was some other measurement news that you might have missed. AI was the lead story with an acquisition for Meltwater and the release of UNESCO’s guidance on AI. PressPage raised funds, and fraudulent press release has hit another US supermarket.
In October, Talkwalker made an acquisition, newcomer Press Hook raised funds and Carma announced its revenue intentions. Meanwhile, there was a resolution to a long-running copyright dispute in Australia.
Alva found some partners to go along with investment; Dataminr, Klarna and PMG Presse-Monitor made acquisitions, and there was funding news from Oktopost and Propel. Meanwhile, Forrester released its report on AI-enabled consumer intelligence platforms.
