Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
May sees generative AI continue to be the focus from media intelligence, with product announcements from Sprinklr and Propel (again), Brandwatch and Meltwater. We also saw partnerships from Muck Rack and PRophet, as well as the annual AMEC Summit.
April brings a continued focus on generative AI in media intelligence, with product announcements from Muck Rack, Sprout Social, and Sprinklr. Meanwhile, we have funding announcements from CulturePulse AI and Measure Studio and earnings from Access Intelligence. In case you’re looking for something to read, the USC Annenberg has published a report that you are bound to enjoy.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
February saw a fresh funding round for Ireland’s NewsWhip, an acquisition for Augeo and news that Twitter may soon end its free API. Meanwhile, the team at AMEC announced the winners of its rising stars initiative, highlighting the talented future of our industry.
