Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
The AMEC Summit and Barcelona Principles 3.0 were certainly July highlights, but AMEC wasn’t the only story. Talkwalker and SoundAware made acquisitions and CreatorIQ picked up funding. Meanwhile, Isentia is exiting markets and expanding its home-market service.
June was a busy month in PR measurement. Linkfluence received funding to continue its remarkable growth, while Dunami sold its impressive intellectual property. Meanwhile, in Australia, AAP found a buyer and a familiar name launched Truescope.
