Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
In May, we saw the welcome return of the in-person AMEC Summit. There were also acquisitions for Onclusive and Unicepta, and questions to answer for social media listening providers.
March seemed to be a month of acquisitions in our space. Cision acquired yet another platform, this time to support its Brandwatch business; Launchmetrics picked up a close competitor; and, a consortium of private equity firms bought Nielsen. There was also funding news with month, with Truescope, Propel and My Telescope all picking up funds.
March seemed to be a month of acquisitions in our space. Cision acquired yet another platform, this time to support its Brandwatch business; Launchmetrics picked up a close competitor; and, a consortium of private equity firms bought Nielsen. There was also funding news with month, with Truescope, Propel and My Telescope all picking up funds.
February ends with a war in Europe, and with it a media intelligence discipline has very much come into its own. Though they seem less important, there were other stories in the month. GWI raised funds (and a remarkable valuation), Notified and Nasdaq strengthened their ties and PRWeek and Social Intelligence Lab released their industry leader lists.
