Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
AI search visibility set the agenda in July, from a run of new industry reports to Gartner’s first combined Magic Quadrant for social media management and listening. Muck Rack deepened its publisher partnerships, Onclusive teamed up with Cyabra to expose inauthentic narratives, and both Onclusive and Sprinklr installed new leaders.
This month Hootsuite, Signal AI, and Cihan Media all launched MCP connectors to support an agentic future. Similarly, platforms have embraced agents, with Truescope, Agility PR Solutions, and Zignal Labs unveiling multi-agent systems. Treasure Global’s USD 15 million social listening contract and Hootsuite’s portfolio-wide rebuild as Social OS signalled how quickly enterprise buyers are willing to fund this shift.
May was the month AI search analytics moved to centre stage, with Google overhauling Search at I/O while specialists like Onclusive, Peec and Grayling scaled up around it. The Dublin AMEC Global Summit delivered the industry’s first GEO measurement framework, and a wave of fresh research from Cision and Muck Rack reshaped the picture of how journalists and AI systems actually consume content.
In April, Hootsuite made headlines as founder Ryan Holmes returned as interim CEO. Meanwhile, PeakMetrics secured funding as narrative intelligence continues to attract serious investment, and Belgian monitoring company Auxipress picked up local player Euro Argus. And, Meltwater released a joint report with YouGov on how generative AI is reshaping consumer trust in brands.
