Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
July was not a quiet summer month for Onclusive, which added another company to its portfolio. Infomedia invested in audiovisual solutions, while Favik and Terkel both raised funds. Meanwhile, in Australia, the Copyright Agency commented on MMO licensing.
In June, we saw investment for newcomer Bolt Insights, a settlement from Cision, and the release of the Digital News Report from Reuters Institute
In May, we saw the welcome return of the in-person AMEC Summit. There were also acquisitions for Onclusive and Unicepta, and questions to answer for social media listening providers.
March seemed to be a month of acquisitions in our space. Cision acquired yet another platform, this time to support its Brandwatch business; Launchmetrics picked up a close competitor; and, a consortium of private equity firms bought Nielsen. There was also funding news with month, with Truescope, Propel and My Telescope all picking up funds.
