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Partners & Associations

The Measurement Practice

HARNESSING THE POWER OF DATA FOR ENHANCED BUSINESS PERFORMANCE

The Measurement Practice

PR Measured is pleased to be an associate with The Measurement Practice, a team of independent consultants who are experts in evaluation and communications research, data integration, media analysis and insight, communications and strategy and analytics, data mining and technology.

The Measurement Practice (TMP) offers three core services, all supported with ongoing measurement communications consultancy:

Programme auditing and alignment: expert support for clients to maximise the business value of their existing evaluation research and to ensure that what they do is fit for their purpose. This could range from identifying the best methodology to evaluate a campaign through to specific studies to understand what drives a specific audience or reputation.

Training and workshops: too often the value of good communications programmes is undermined by a failure to use measurement data to learn how to be more effective in future. TMP offers a range of training programmes to inhouse and agency teams to bring them up to speed on the latest methodologies and approaches, to inform planning and communicate measurement internally.

Supplier identification: a one-stop shop to identify and select the most appropriate suppliers of evaluation services, in a pitch or RFP process, or to review existing suppliers. For many businesses this can require a steep, time consuming and one-off learning curve, which TMP can help cut through.

Visit The Measurement Practice to learn more about how we can help.

AMEC

THE INTERNATIONAL ASSOCIATION FOR MEASUREMENT AND EVALUATION OF COMMUNICATION

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AMEC acts as the voice for public relations research and measurement providing a forum and International network for sharing knowledge and best practice about communications research, media intelligence and insights.

AMEC is the industry leader, instigating new industry research, best practice and standards supporting consistent progression of the industry

AMEC’s membership is internationally representative, with members in over 48 different countries providing an opportunity to network and do business across borders.

Liam Kelly is a Fellow of AMEC.

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  • News & Insight
  • Home
    • PR Measurement Products
    • Insight Sales
    • Insight Production
    • Client Retention
  • About Us
    • People
    • Partners & Associations
    • Contact Us
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