Blog

Over time, communication measurement programmes can become bloated.  Changing needs will often add more analytics to a programme, but unwanted data won’t be removed.  This can lead to measurement programmes that are overly complex and difficult to manage.  Without a light and focused programme, insight can become hard to find – and, we have all dreadedRead more

April saw SMMW16 and the PR News measurement conference.  In no particular order, here are seven measurement moments from the month: 1.  “If You’re Not Measuring, Then You’re Not in PR”, Diane Schwartz PR News help its measurement conference in Washington.  Be sure to read Diane Schwartz’s fantastically headlined round-up of the event.  2.  DeparturesRead more

PR ROI, or return on investment, has been the focus of PR measurement since its inception.  ROI is the financial return to an organisation relative to the cost of investment.  There are a variety of ways of defining return, and to keep it simple we will assume that return refers to an organisation’s financial income.Read more

The Reputation Institute, Watson Helsby and Vuelio have all released UK-based research in the past week that are relevant to PR and measurement.  Here’s the PR Measured round-up of the key talking points:    Reputation Institute: 2016 UK Reptrak 150 The Reputation Institute is one of the world’s leading firms for measuring reputation.  It’s Reptrak survey hasRead more

In this guest post, Commetric’s Sarah Curnow outlines the key findings from recent research comparing Twitter analysis with survey data. Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time.  Can this rich source of content be mined toRead more

I am delighted to announce PR Measured’s sponsorship of the 2016 AMEC Summit.  Each year, the leaders in PR measurement come together in a European city and discuss the pressing issues of the day.  I have attended every AMEC Summit since their inception back in Berlin in 2009.  The following year, of course, the Barcelona Principles wereRead more

In March, measurement moved on from AVEs.  SXSW Interactive and the Martech conference provided some focus on the future of measurement across marketing fields.  In no particular order, here are the seven measurement moments that defined the month: SXSW generated interesting talk around analytics, as always.  You can see our favourite moments here.  If you’ve not yetRead more

Google is responsible for some of the greatest free tools available to the PR pro.  Alerts from Google News inform on company or client news, and potential problems.  Google Trends outlines aids PR planning by defining the popularity of keywords.  Google Analytics provides the opportunity for a PR pro to accurately prove PR ROI, particularlyRead more

We’ve all read through a news story online, skimmed past the recommended articles, and come to the comment section.  Whether we ignore the comments, read on with glee or add our voice to the mix depends a great deal on our background, according to new research from Engaging News Project.   The study, released this weekRead more

SXSW Interactive is coming to an end – and with it another interesting conversation on analytics is coming to a close.  I’ll be honest, I’m a bit of a data geek and really like to hear about analytics and data.  But, I really really love to learn about how data is  being applied to being applied to helpRead more