On a warm June day in Barcelona in 2010, a group of 150 PR measurement devotees sat together in a hotel conference room and voted on a set of basic principles that defined how to approach measurement. These became known as the Barcelona Principles. I was one of those 150, and five years later was one of aboutRead more
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Last week, Forrester released its latest report on Enterprise Social Listening Platforms. The report showed Synthesio clearly in the lead, with Brandwatch, Sprinklr and Netbase all defined as leaders. Reflecting the increased integration of digital within the enterprise, the report highlighted that “social listening platforms prove their value beyond simple brand monitoring by doubling downRead more
As we start to explore PR measurement, it’s important to understand a little bit about the basics. The simplest place to start is the three Os of PR measure. The three Os – Outputs, Outtakes and Outcomes – provide categories for PR metrics. Check out our video for a quick overview: Read more
February was a surprisingly busy month for PR measurement! In no particular order, here are the seven stories that defined the month. 1. Meltwater released a white paper endorsing AVEs – the measurement world were quick to react. Check Meltwater’s response in our piece on the AVE debate. 2. The IPR’s Sarab Kochhar filledRead more
Measurement suppliers are still providing ad values and clients are using them, check out our guide to using and applying the AVE formula. Advertising Value Equivalents (or AVEs) has been a hot topic in PR measurement lately (read our summary). While many are angry with Meltwater for raising the topic, it does seem that we mightRead more
A bit of a history lesson to start us off – back in the late 1990s PRs were struggling to find ways to prove the value of their work to their organisation. Even then, while grudgingly accepted, the use of AVEs (Advertising Value Equivalency) were being discredited as they failed to define the actual businessRead more