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PR Measurement School: Outputs, Outtakes and Outcomes

Liam Kelly 3 March, 2016

As we start to explore PR measurement, it’s important to understand a little bit about the basics.  The simplest place to start is the three Os of PR measure.  The three Os – Outputs, Outtakes and Outcomes – provide categories for PR metrics.  Check out our video for a quick overview:

 

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