PR Measurement Stories You Missed in September

In what might be an industry-changing move, Cision has announced an exclusive agreement with Dow Jones. The deal will see Dow Jones’s content, including The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily and Dow Jones Newswires, integrated into Cision’s media intelligence platforms. Users of Cision’s premium platforms will also receive digital subscriptions to Dow Jones’s publications. Cision will also integrate some content from Factiva, including its licensed source content. Rather uniquely for a deal of this kind, Cision will also have the ability to sublicense Dow Jones content to other software providers and approved resellers.

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This year marks the 15th birthday of the European Communication Monitor, an annual study produced by EACD and Eupera. The report reflects on the past 15 years, as well as the issues that are currently affecting PR pros across 50 markets. It is filled with insights into how the PR function has answered challenges and evolved over time. There are so many elements to highlight, that will be simpler if you just read the report. You can find it here.

News/Media Alliance: AI Principles