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In no particular order, here are the seven measurement moments you might have missed from September.  *Spoiler alert* AMEC’s Measurement Month is the dominant theme. AMEC’s Measurement Month AMEC’s Measurement Month returned to triumphantly beat the drum for measurement.  The month is not over yet, but you can check out our quick guide to week one,Read more

As we head into the final week of AMEC’s Measurement Month, and look forward to events from the likes of Commetric and Delange Analytics, PR Measured thought we’d take a quick look at the past two weeks.  (Take a look at week one.) Last week was the North America week of Measurement Month, and the groupRead more

As week two of AMEC’s Measurement Month gets started, play a quick catch-up on all that happened in week one. Smoking Gun PR gave us this brilliant video: Here's our original take on how to #measurepr in the modern world #amecmm @AmecOrg pic.twitter.com/l1A9CIm1yU — Smoking Gun PR (@SmokingGunPR) September 8, 2016 AMEC’s Measurement Month started withRead more

In no particular order, here are the seven measurement moments you might have missed from August.  This month sees a focus on social journalism, with reports from Cision and Ogilvy Media Influence.        AAP Medianet acquires Mediaverse The Australian media intelligence market is highly innovative and always sparks our interest.  And so, when AAPRead more

The Australian media intelligence market is highly innovative, and always sparks our interest here at PR Measured.  And so, when AAP Medianet announced its acquisition of Mediaverse, we were excited.  We caught up with Michael O’Connell, Managing Director at AAP Medianet, to learn what was behind the move and how the market was developing. FollowingRead more

Engagement with news is now coming from social media, and the headline is often the only indicator of what the story might be about.  And so, clickbait headlines are increasingly used by news organisations to draw traffic and keep readers on the site.  The Engaging News Project  recently tested clickbait headlines to understand how andRead more

In no particular order, here are the seven measurement moments you might have missed from July.      Five reasons to attend the FIBEP World Congress FIBEP’s World Media Intelligence Congress will be held in Washington DC on 17 & 18 November this year.  This is the 48th FIBEP conference and the focus on convergedRead more

June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”.  In no particular order, here are the seven measurement moments you might have missed from June.    Measure Better. Earn More.   The PRCA’s PR Census contains an enormous amount of intelligence on theRead more

Over two days each year the leaders in measurement come together to discuss the key issues of the year at the AMEC Summit.  This year’s summit, held in London, pulled together an exciting mix of measurement users and creators to define the best that the industry has to cover.  Here are the PR Measured key highlights.Read more

PR pros that prefer to use AVEs earn £11,225 less than those that use the Barcelona Principles 2.0.  Data from the PRCA‘s PR Census 2016 showed that mean salary levels were down to £45,100, lower than £53,781 in the 2013 PR Census or the £48,247 in 2011.  With the kind support of the PRCA, PR Measured dugRead more