In no particular order, here are the seven measurement moments you might have missed from October. This month includes Newton Insight, the launch of Cision’s Communication Cloud and a look ahead to FIBEP Congress and Effectiveness Week.
Effectiveness Week is here!
Cision launches Communication Cloud ™
Over the past few years Cision has been adding to its stable of brands and technology – including PRNewswire, Vocus, ViralHeat, Visible Technologies and Gorkana. All have been combined into Cision’s long-awaited Communication Cloud™ platform. The launch comes just two months after the company appointed Kevin Akeroyd as CEO.
Content shock and data that never sleeps
CMA Report: content marketing measurement is “very important”
Keeping the content marketing theme, October saw the release of the Measuring Effectiveness Report from the Content Marketing Association (CMA). The report includes a survey of senior level marketers, including the CMA membership of over 40 companies, plus brands such as Sainsbury’s Bank, Barclays UK and British Gas and agencies such as iris, Ogilvy and McCann. The report found that 73% of respondents regarded measurement as very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement.
Newton Insight launches
The fight is on for influencers
Writing in The Drum, Stephen Waddington reports the “battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.” Coming from Ketchum, it’s not too surprising the side of the fence that Waddington sits on. He feels that “public relations will win by demonstrating the long term value of relationships to brands, over immediate reach”. The key to victory, of course, will be which group measures best.
Coming Soon: FIBEP’s World Media Intelligence Congress
The FIBEP Media Intelligence Congress starts with a workshop day on 16 November. If you are still uncertain about attending, catch up on our five reasons for attending. This year’s Congress will be in Washington DC, where PR Measured is currently based. If you are stuck for dinner plans and wondering what American food is like these days, here are our local recommendations:
Blue Duck Tavern – 1201 24th St NW, Washington, DC 20037
There is nothing as American as apple pie, and the Blue Duck Tavern’s apple pie is the best in town.
Rose’s Luxury – 717 8th St SE, Washington, DC 20003 –
Be prepared for a long queue in Capital Hill for this DC favourite (it’s worth the wait). Alternatively, book at the experimental sister restaurant Pineapples & Pearls which is just next door.
Old Ebbitt Grill – 675 15th St NW, Washington, DC 20005
An iconic DC spot just around the corner from White House.
For a drink with a view out over the White House and Washington Mall head to the rooftop bar at the W Hotel.
Don’t forget to let us know about your measurement moments. Email us – firstname.lastname@example.org.