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PR pros that prefer to use AVEs earn £11,225 less than those that use the Barcelona Principles 2.0.  Data from the PRCA‘s PR Census 2016 showed that mean salary levels were down to £45,100, lower than £53,781 in the 2013 PR Census or the £48,247 in 2011.  With the kind support of the PRCA, PR Measured dugRead more

Whenever a new state of the PR industry study is released, I tend to turn to the page dealing with measurement.  The PRCA’s PR Census 2016  was no different.  The online survey of 1,874 respondents from the UK PR industry was undertaken between February and April this year.  The key findings on measurement are: 23%Read more

As the month draws to a close, we look back on some of our favourite PR and social measurement and media intelligence moments from May. 1.  Influencers influence (or do they?) Influencers seemed to take over the month.  According to a study from Twitter “influencers influence”.  But, the Measurement Practice dug a little deeper toRead more

The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more

April saw SMMW16 and the PR News measurement conference.  In no particular order, here are seven measurement moments from the month: 1.  “If You’re Not Measuring, Then You’re Not in PR”, Diane Schwartz PR News help its measurement conference in Washington.  Be sure to read Diane Schwartz’s fantastically headlined round-up of the event.  2.  DeparturesRead more

The Reputation Institute, Watson Helsby and Vuelio have all released UK-based research in the past week that are relevant to PR and measurement.  Here’s the PR Measured round-up of the key talking points:    Reputation Institute: 2016 UK Reptrak 150 The Reputation Institute is one of the world’s leading firms for measuring reputation.  It’s Reptrak survey hasRead more

I am delighted to announce PR Measured’s sponsorship of the 2016 AMEC Summit.  Each year, the leaders in PR measurement come together in a European city and discuss the pressing issues of the day.  I have attended every AMEC Summit since their inception back in Berlin in 2009.  The following year, of course, the Barcelona Principles wereRead more

In March, measurement moved on from AVEs.  SXSW Interactive and the Martech conference provided some focus on the future of measurement across marketing fields.  In no particular order, here are the seven measurement moments that defined the month: SXSW generated interesting talk around analytics, as always.  You can see our favourite moments here.  If you’ve not yetRead more

We’ve all read through a news story online, skimmed past the recommended articles, and come to the comment section.  Whether we ignore the comments, read on with glee or add our voice to the mix depends a great deal on our background, according to new research from Engaging News Project.   The study, released this weekRead more

SXSW Interactive is coming to an end – and with it another interesting conversation on analytics is coming to a close.  I’ll be honest, I’m a bit of a data geek and really like to hear about analytics and data.  But, I really really love to learn about how data is  being applied to being applied to helpRead more