Blog

As I work on my AMEC Summit round-up, this year’s launch of AMEC’s integrated evaluation framework deserves special attention.  The tool develops the valid metrics framework first launched in 2011, and last year’s Barcelona Principles 2.0.  It was launched by Richard Bagnall, CEO of Prime Research UK and incoming AMEC Chairman, Prof. Jim McNamara, fromRead more

The complete list of AMEC Awards 2016 Winners and nominees. Grand Prix for most effective media intelligence, research & insights company campaign Platinum – Gorkana for NHS Blood and Transplant – Missing Type Grand Prix for most effective PR consultancy or in–house communications team campaign Platinum – University of Technology Sydney (UTS) for Multicultural HealthRead more

Whenever a new state of the PR industry study is released, I tend to turn to the page dealing with measurement.  The PRCA’s PR Census 2016  was no different.  The online survey of 1,874 respondents from the UK PR industry was undertaken between February and April this year.  The key findings on measurement are: 23%Read more

As the month draws to a close, we look back on some of our favourite PR and social measurement and media intelligence moments from May. 1.  Influencers influence (or do they?) Influencers seemed to take over the month.  According to a study from Twitter “influencers influence”.  But, the Measurement Practice dug a little deeper toRead more

The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more

Over time, communication measurement programmes can become bloated.  Changing needs will often add more analytics to a programme, but unwanted data won’t be removed.  This can lead to measurement programmes that are overly complex and difficult to manage.  Without a light and focused programme, insight can become hard to find – and, we have all dreadedRead more

April saw SMMW16 and the PR News measurement conference.  In no particular order, here are seven measurement moments from the month: 1.  “If You’re Not Measuring, Then You’re Not in PR”, Diane Schwartz PR News help its measurement conference in Washington.  Be sure to read Diane Schwartz’s fantastically headlined round-up of the event.  2.  DeparturesRead more

PR ROI, or return on investment, has been the focus of PR measurement since its inception.  ROI is the financial return to an organisation relative to the cost of investment.  There are a variety of ways of defining return, and to keep it simple we will assume that return refers to an organisation’s financial income.Read more

The Reputation Institute, Watson Helsby and Vuelio have all released UK-based research in the past week that are relevant to PR and measurement.  Here’s the PR Measured round-up of the key talking points:    Reputation Institute: 2016 UK Reptrak 150 The Reputation Institute is one of the world’s leading firms for measuring reputation.  It’s Reptrak survey hasRead more

In this guest post, Commetric’s Sarah Curnow outlines the key findings from recent research comparing Twitter analysis with survey data. Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time.  Can this rich source of content be mined toRead more