As the new year opens, it can be helpful to take a quick look back to check how far we have moved along in the past twelve months. Here are your most read posts and stories from 2016, and they show a constantly evolving media intelligence industry. Looking across the year’s favourite pieces, integrated measurement is a recurring theme. Read more
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November was an interesting month in the world of media and data. Facebook saw a variety of sources use data to define its fake news problem. Meanwhile the FIBEP Congress explored the road from media to business intelligence, AirPR and Trendkite both received further funding and Ornico explored the opportunities in Africa. Fake News and Facebook One of theRead more
In no particular order, here are the seven measurement moments you might have missed from October. This month includes Newton Insight, the launch of Cision’s Communication Cloud and a look ahead to FIBEP Congress and Effectiveness Week. Effectiveness Week is here! Effectiveness Week is underway in the U.K. The week highlights best practice inRead more
In no particular order, here are the seven measurement moments you might have missed from September. *Spoiler alert* AMEC’s Measurement Month is the dominant theme. AMEC’s Measurement Month AMEC’s Measurement Month returned to triumphantly beat the drum for measurement. The month is not over yet, but you can check out our quick guide to week one,Read more
As we head into the final week of AMEC’s Measurement Month, and look forward to events from the likes of Commetric and Delange Analytics, PR Measured thought we’d take a quick look at the past two weeks. (Take a look at week one.) Last week was the North America week of Measurement Month, and the groupRead more
As week two of AMEC’s Measurement Month gets started, play a quick catch-up on all that happened in week one. Smoking Gun PR gave us this brilliant video: Here's our original take on how to #measurepr in the modern world #amecmm @AmecOrg pic.twitter.com/l1A9CIm1yU — Smoking Gun PR (@SmokingGunPR) September 8, 2016 AMEC’s Measurement Month started withRead more
In no particular order, here are the seven measurement moments you might have missed from August. This month sees a focus on social journalism, with reports from Cision and Ogilvy Media Influence. AAP Medianet acquires Mediaverse The Australian media intelligence market is highly innovative and always sparks our interest. And so, when AAPRead more
The Australian media intelligence market is highly innovative, and always sparks our interest here at PR Measured. And so, when AAP Medianet announced its acquisition of Mediaverse, we were excited. We caught up with Michael O’Connell, Managing Director at AAP Medianet, to learn what was behind the move and how the market was developing. FollowingRead more
Engagement with news is now coming from social media, and the headline is often the only indicator of what the story might be about. And so, clickbait headlines are increasingly used by news organisations to draw traffic and keep readers on the site. The Engaging News Project recently tested clickbait headlines to understand how andRead more
In no particular order, here are the seven measurement moments you might have missed from July. Five reasons to attend the FIBEP World Congress FIBEP’s World Media Intelligence Congress will be held in Washington DC on 17 & 18 November this year. This is the 48th FIBEP conference and the focus on convergedRead more