The AMEC Summit is being held in Bangkok this year. To help you find your way around the city, Marion McDonald, Chief Strategy Officer APAC at Ogilvy PR, has shared her list of favourite spots, and some top tips if you are staying for the weekend. Marion’s workshop on measurement vanity is sure to beRead more
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March belonged to Cision. Not only did the PR software company announce that it was going public, it also acquired Bulletin Intelligence. Cision has new competition in EMEA as TrendKite expands its operations across the Atlantic. Meanwhile, Nasdaq reports how communication leaders are using analytics and partners with Synthesio. GTCR is sending Cision public Read more
February was a busy month for two of media intelligence’s biggest players. Meltwater was named as best media monitoring software, added $60 million in funding and acquired an AI startup. iSentia launched a platform refresh, announced new joiners and sponsorship news. Other news for the month included Kantar Media’s acquisition of Newsaccess, and AMEC’s strategic agreement withRead more
January saw Meltwater and Coveragebook.com named as best PR analytics software, LinkedIn Engagement Insights available from DataSift, the release of Edelman’s Trust Barometer and reports of funding rounds for Talkwalker and Signal Media. Best PR Analytics Software: Coveragebook.com & Meltwater G2 Crowd released its Winter 2017 PR Analytics Software Grid. The report, based onRead more
As the new year opens, it can be helpful to take a quick look back to check how far we have moved along in the past twelve months. Here are your most read posts and stories from 2016, and they show a constantly evolving media intelligence industry. Looking across the year’s favourite pieces, integrated measurement is a recurring theme. Read more
November was an interesting month in the world of media and data. Facebook saw a variety of sources use data to define its fake news problem. Meanwhile the FIBEP Congress explored the road from media to business intelligence, AirPR and Trendkite both received further funding and Ornico explored the opportunities in Africa. Fake News and Facebook One of theRead more
In no particular order, here are the seven measurement moments you might have missed from October. This month includes Newton Insight, the launch of Cision’s Communication Cloud and a look ahead to FIBEP Congress and Effectiveness Week. Effectiveness Week is here! Effectiveness Week is underway in the U.K. The week highlights best practice inRead more
In no particular order, here are the seven measurement moments you might have missed from September. *Spoiler alert* AMEC’s Measurement Month is the dominant theme. AMEC’s Measurement Month AMEC’s Measurement Month returned to triumphantly beat the drum for measurement. The month is not over yet, but you can check out our quick guide to week one,Read more
As we head into the final week of AMEC’s Measurement Month, and look forward to events from the likes of Commetric and Delange Analytics, PR Measured thought we’d take a quick look at the past two weeks. (Take a look at week one.) Last week was the North America week of Measurement Month, and the groupRead more
As week two of AMEC’s Measurement Month gets started, play a quick catch-up on all that happened in week one. Smoking Gun PR gave us this brilliant video: Here's our original take on how to #measurepr in the modern world #amecmm @AmecOrg pic.twitter.com/l1A9CIm1yU — Smoking Gun PR (@SmokingGunPR) September 8, 2016 AMEC’s Measurement Month started withRead more