October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.
Unicepta expands in Switzerland and the USA
Germany’s Unicepta has leapt across the border and acquired Adwired for an undisclosed sum. Zurich-based Adwired has developed a brand tracking tool that provides users with insights into brand perception, customer satisfaction, reputation risks and ESG issues or brand ratings across markets and media Adwired’s management and it’s 15 employees will remain at the business Unicepta has also launched its Executive News Briefing product in the USA, as the company continues its expansion beyond Germany.
Klarmedia picks up local competitor
Hypefactors raises funds for print
Dataminr at the White House
Report: five years of pro-Western intelligence operations
Meltwater launches customer community
Meltwater has launched a customer community. Meltwater Community is an online, self-service community for Meltwater customers to share knowledge, challenges, and experiences to build skills and advance their careers in PR, Communications and Marketing. Access is limited to Meltwater’s 27,000 customers. But fear not if you’re not a customer because Meltwater has also launched the Meltwater Academy to support skill development of all PR practitioners.
AMEC Measurement Month
Congratulations to all those shortlisted for an AMEC Award this year. Across some 27 categories, the AMEC Awards highlight the brilliant work that is happening across the industry. This year, Onclusive leads with a whopping 20 shortlisted entries. The winners will be announced in London on 17 November, right in the middle of Measurement Month. Be sure to check out all of the events that are happening in November to further the understanding of measurement.