This month saw acquisitions from Unicepta and Cision, as well as continued funding for influencer marketing tools. One story I haven’t referenced is Twitter, and the rise of alternatives, like Mastodon. Time will tell how the movement at Twitter will impact measurement, and I am yet to find a conclusive guide to measuring Mastodon. (Let that be a challenge for you.) Finally, congratulations to all the winners at this year’s AMEC Awards.
Unicepta acquires digital intelligence group
Following on from its acquisition of Adwired last month, Unicepta has acquired Marble Global. Founded in 1991, Marble Global was previously known as Media Measurement, and is a UK-based digital intelligence consultancy. The company has focused on traditional, online and social media analysis and insight, with a focus around ESG (Environmental, Social, Governance) as well as current debates and megatrends. Financial details were not disclosed.
Cision acquires fake news start-up
Staying in the UK, Cision has acquired the UK’s Factmata, a social and news media monitoring and analytics product. Factmata applies AI to surface narratives driving online conversations, to detect risky and harmful narratives earlier than a human can, and to identify impactful influencers driving the conversations and understand their stance. The financial details of the deal were not disclosed. Cision will integrate Factmata’s technology into its media monitoring product.
Agility partners with PA Media
Canada’s Agility has announced a partnership with the UK’s PA Media. PA Media’s Mediapoint enables customers to both understand and make the news by following breaking stories and then distributing their press releases on the newswire used by journalists. The technology partnership will allow PR and comms professionals to seamlessly go from reading a story on PA Media’s Mediapoint to using the new Media Outreach tools to target relevant journalists with their insights, quotes or complementary story via Agility’s media database.
Pearpop picks up funding
Pearpop, a marketplace for social collaborations, has raised an extension to its Series A funding round. The company has added $18 million, bringing its valuation to $300 million. Since its launch in October 2020, Pearpop has raised $34 million in funding. The new investment includes funding from Ashton Kutcher and Guy Oseary’s Sound Ventures and Alexis Ohanian’s Seven Seven Six. Blockchange Ventures, Avalanche’s Blizzard Fund and C2 Ventures also participated in the round. Like it or loathe it, influencer marketing platforms are continuing to generate remarkable levels of investment as brands turn to influencers to engage with target audiences.
AMEC Award Winners
AMEC’s measurement month has seen 40-odd events take place across the world highlighting the incredible work of its members. In addition, AMEC has handed out its annual awards at a reception in London. Onclusive led the winners with 15 trophies this year for their work across a range of clients including Shell, KPMG and Vodafone. Meanwhile, Methods+Mastery and Capital One Finance picked up the prestigious platinum award. This year also Richard Bagnall receive the Don Bartholomew Award for outstanding service to the industry. Congratulations to all of the winners!