Blog

In no particular order, here are the seven measurement moments you might have missed from August.  This month sees a focus on social journalism, with reports from Cision and Ogilvy Media Influence.        AAP Medianet acquires Mediaverse The Australian media intelligence market is highly innovative and always sparks our interest.  And so, when AAPRead more

The Australian media intelligence market is highly innovative, and always sparks our interest here at PR Measured.  And so, when AAP Medianet announced its acquisition of Mediaverse, we were excited.  We caught up with Michael O’Connell, Managing Director at AAP Medianet, to learn what was behind the move and how the market was developing. FollowingRead more

In no particular order, here are the seven measurement moments you might have missed from July.      Five reasons to attend the FIBEP World Congress FIBEP’s World Media Intelligence Congress will be held in Washington DC on 17 & 18 November this year.  This is the 48th FIBEP conference and the focus on convergedRead more

The annual European Communications Monitor (ECM)  defines the the state of communications across the continent. The ECM is organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD) and is based on responses from 2,710 communications professionals from 43 markets.  Respondents have typically practiced for moreRead more

FIBEP’s World Media Intelligence Congress will be held in Washington DC on 17 & 18 November this year.  This is the 48th FIBEP conference and the focus on converged media measurement should mark this out as being one of the more interesting.  We’ve rounded up the topics from the early announced speakers, and they areRead more

June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”.  In no particular order, here are the seven measurement moments you might have missed from June.    Measure Better. Earn More.   The PRCA’s PR Census contains an enormous amount of intelligence on theRead more

During the AMEC Summit, I sat down with Sergi Guillot, CEO of Acceso , to talk why he thought the future of measurement lay with integrating data from multiple providers. A part of ISP Digital, Acceso is a leader in media and consumer intelligence solutions in Spain and Latin America, and recently opened their first officeRead more

Over two days each year the leaders in measurement come together to discuss the key issues of the year at the AMEC Summit.  This year’s summit, held in London, pulled together an exciting mix of measurement users and creators to define the best that the industry has to cover.  Here are the PR Measured key highlights.Read more

PR pros that prefer to use AVEs earn £11,225 less than those that use the Barcelona Principles 2.0.  Data from the PRCA‘s PR Census 2016 showed that mean salary levels were down to £45,100, lower than £53,781 in the 2013 PR Census or the £48,247 in 2011.  With the kind support of the PRCA, PR Measured dugRead more

As I work on my AMEC Summit round-up, this year’s launch of AMEC’s integrated evaluation framework deserves special attention.  The tool develops the valid metrics framework first launched in 2011, and last year’s Barcelona Principles 2.0.  It was launched by Richard Bagnall, CEO of Prime Research UK and incoming AMEC Chairman, Prof. Jim McNamara, fromRead more