Alva found some partners to go along with investment; Dataminr, Klarna and PMG Presse-Monitor made acquisitions, and there was funding news from Oktopost and Propel. Meanwhile, Forrester released its report on AI-enabled consumer intelligence platforms.
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Alva found some partners to go along with investment; Dataminr, Klarna and PMG Presse-Monitor made acquisitions, and there was funding news from Oktopost and Propel. Meanwhile, Forrester released its report on AI-enabled consumer intelligence platforms.
May saw the AMEC Summit promote planning and some brilliant best practice. Meanwhile, 4Sight and Observer announced mergers, and both Cision and Meltwater faced legal action from their US sales teams.
May saw the AMEC Summit promote planning and some brilliant best practice. Meanwhile, 4Sight and Observer announced mergers, and both Cision and Meltwater faced legal action from their US sales teams.
Another month, another acquisition for Meltwater. Reputation also made a purchase. In Europe, pressrelations showed us that mergers work just as well. Meanwhile, Burton-Taylor reported a 7.5% growth in spend on media intelligence products in 2020 and a market valued at $USD4.8 billion, and the AMEC Summit is almost here. Meltwater buys Klear for $USDRead more
Dataminr might have picked up an incredible valuation, but March belonged to Meltwater. The Norwegian giant made an acquisition, won a contract and was named the best media monitoring solution. March also saw funding news for influencer marketing start-ups, and rumours abound on possible divestments. Dataminr picks up $USD 475 million Dataminr, the open sourceRead more
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.