Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
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Influencer marketing took centre stage in August, with news from both Impact and IBM. In social intelligence news, Brandwatch has announced a raft of new data initiatives, and three Chinese social media monitoring providers have reportedly been hacked. Meanwhile, Burton-Taylor has released its latest report on M&A activity in media intelligence, and a group of marketers and researchers in the UK are highlighting the need for diversity.
The AMEC Summit and Barcelona Principles 3.0 were certainly July highlights, but AMEC wasn’t the only story. Talkwalker and SoundAware made acquisitions and CreatorIQ picked up funding. Meanwhile, Isentia is exiting markets and expanding its home-market service.
June was a busy month in PR measurement. Linkfluence received funding to continue its remarkable growth, while Dunami sold its impressive intellectual property. Meanwhile, in Australia, AAP found a buyer and a familiar name launched Truescope.
The global response to Covid 19 continues to be the single biggest topic. However, SAM points the way to an AI future with an impressive funding round, AMEC releases its shortlist, Twitter acts of misinformation and print media is in significant decline.
The global response to Covid-19 continues to be the single biggest topic. It has impacted many industries, including media intelligence. But, it’s not the only story. The W20 Group has made an acquisition, Kantar has made a divestment, and Dataminr picked up a rather large contract.
The global response to COVID-19 is the single biggest topic anywhere at the moment, and in PR measurement it’s no different. This month we look at how the industry has started to respond to the crisis. In addition, there were some other stories this month – the Australian Associated Press is in trouble, Cision’s leadership is in flux and Kantar made an acquisition.
The Measurement Stories You Missed from February 2020 including: Unicepta’s acquisition, Twitter may address disinformation, Google to pay publishers and Kevin Akeroyd exits Cision.
It might be the start of a new decade, but not too much has changed. Edelman has released its Trust Barometer, Cision is now a private company, three platforms received funding, and Netbase & Quid merged.
PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.