West Corp made its first acquisition in the measurement space in fifteen months, Zissor was sold, AirPR has been renamed, and the AMEC Summit is almost here.
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Another month, another round of acquisitions. This month saw Brandwatch pick up a market research provider, Ignite buy Synoptos. Meanwhile, Meltwater picked up a recapitalisation deal and Cision put itself for sale. Finally, if you read one report this week, make sure it’s the 2019 USC Annenberg Global Communications Report.
February saw the power of partnership, with Kantar Media joining up with PRgloo in the UK, and GlobalNews Group forming a joint venture with Ninestars. Meanwhile, Scroll acquired Nuzzel, and Cision released its earnings and announced leadership changes.
2019 opens with Cision acquiring two companies, including TrendKite, Hootsuite taking itself off the market, and Edelman releasing its Trust Barometer for 2019. Cision acquires TrendKite for $US225 million, reviews leadership Cision is at it again – acquiring two companies in quick succession. In mid-January, Cision acquired TrendKite for $USD225 million. Burton-Taylor’s Chris Porter estimated anRead more
PR Measured readers’ favourite stories from 2018. Unsurprisingly, this year’s big stories were focused around AI, Google and consolidation & fund-raising.
AMEC’s Measurement Month provided the focus for November, with a huge number of event and the launch of the Measurement Maturity Mapper. In other news, Facebook’s media monitoring provider came under fire and iSentia grows its leadership team. Thank you Barry Leggetter Barry Leggetter was awarded the Mark Mellor Award for Outstanding Contribution to theRead more
If there’s one consistent theme in our industry it’s consolidation, and October 2018 was no different. Brandwatch and Crimson Hexagon merge, Hootsuite and Kantar are up for sale, and pressrelations picked up Media Tracking. If that wasn’t enough, AMEC’s Measurement Month is about to start. Brandwatch & Crimson Hexagon to Merge Brandwatch and Crimson HexagonRead more
Launchmetrics gains funding, ListenFirst picks up an investor, Brickfish makes an acquisition, Google has a new launch and AMEC has a new leader – here are the measurement stories you might have missed in September. Launchmetrics picks up $50 million Launchmetrics has announced that it’s raised $50 million in venture capital. The funding round wasRead more
Meltwater has opened up its AI models with the launch of fairhair.ai, Mynewsdesk has picked up Mention, Forrester gives its verdict on the state of social media listening and New Knowledge picks up funding – here are the measurement stories you might have missed in August. Mynewsdesk acquires Mention Norwegian communications workflow provider Mynewsdesk hasRead more
Facebook’s decision to suspend Crimson Hexagon was the big story for July. Meanwhile, Cision and TrendKite make acquisitions, Twitter purges users and iSentia gains a new CEO. Facebook suspends Crimson Hexagon Facebook has suspended the accounts of Crimson Hexagon over concerns that it may be improperly handling user data. Like many social media analytics companies Crimson Hexagon usesRead more