July was not a quiet summer month for Onclusive, which added another company to its portfolio. Infomedia invested in audiovisual solutions, while Favik and Terkel both raised funds. Meanwhile, in Australia, the Copyright Agency commented on MMO licensing.
Onclusive acquires Digimind
Onclusive has acquired the French social listening and intelligence company Digimind for an undisclosed sum. The acquisition will improve Onclusive’s social media monitoring, insights and analysis capabilities. All Digimind staff will remain at the company following the acquisition. Formed back in January with the PE-backed merger of Kantar’s Reputation business, Onclusive and PRgloo, Onclusive also acquired Critical Mention in May
Infomedia invests in MediaCatch
Infomedia, the Nordic leader, as completed an investment in MediaCatch. The Danish start-up has developed an AI to understand in video, audio and images across channels and platforms. MediaCatch currently scans over 30 TV channels, 15 radio channels, more than 650 web media, Danish YouTube and selected social media. Infomedia has acquired a 23% ownership share in the start-up, and the funding will be used to develop MediaCatch’s Nordic language solutions.
Favik raises $USD 3.5 million
Favik, the Colombian influencer development organisation, has raised $USD 3.5 million in funding. The company supports content creators in the develop of their digital brand. It also assists influencers to create and market their own brand of products, side-stepping the usual brand collaborations. Favik plans to use the funding to develop a new platform and expand geographically.
Terkel closes $USD 1 million seed round
Arizona-based Terkel has raised $USD 1 million in funding. Launched in 2021, Terkel supports brand communications by turning any question into an article featuring expert insights. It leverages machine learning and NLP to help brands access earned media, and build SEO. The funding will be used to further tune its technology and build its knowledge team.
Copyright Agency responds to Tribunal
Australia’s Copyright Tribunal has released its written decision in the long-running matter involving the rate that media monitoring companies, Isentia and Meltwater, should pay to use news publishers’ print and digital content in their monitoring services. The Copyright Agency appealed the decision in May of this year, and is awaiting the decision. In the meantime, the agency has released a statement suggesting that it may be about to change its approach to MMO licensing.