Symphony Technology Group have formed a new comms tech leader, kicking off 2022 with a bang. January also saw the release of the Edelman Trust Barometer, as well as funding for Lucidya and LifeBrand.
Symphony Technology Group acquires Kantar’s Reputation Intelligence, PRGloo and Onclusive
Back in August, we reported that Symphony Technology Group (STG) was in talks to acquire Kantar’s Reputation Intelligence business. The sale was finalised on 5 January, and with it came the news that STG had also picked up Onclusive and PRGloo for an undisclosed sum. The three companies have now merged and are to be called Onclusive. The new company arrives on the market supporting a whopping 9,000 clients. It points to an exciting new direction for Europe’s largest provider of media intelligence services.
Edelman Trust Barometer shows decline in trust
Lucidya raises $USD 6 million
LifeBrand closes out funding with $USD 110 million valuation
Tufts University models misinformation
Finally, for those looking for an academic read to get the brain pumping, I can recommend a new report from a group of researchers at Tufts University. The team have come up with a computer model that mirrors the way misinformation spreads in real life. The model is based on a blend of congi the notion that our pre-existing beliefs can strongly influence whether we accept new information, as well as how influencers change our perceptions. It’s an interesting take that could be applied to broader datasets to understand potential impact. (Just as a reminder, 76% of Edelman Trust Barometer respondents are worried about misinformation.)
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