October saw a focus on content and influencer marketing: Brandwatch purchased BuzzSumo; Ginzamarkets acquired Withfluence; and, iSentia exited content marketing to focus on its core business. Meanwhile, September ended with a late announcement from Nasdaq, AMEC launched a new measurement guide and FIBEP has a new president. Nasdaq explores future of PR Solutions unit At theRead more
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September was a month packed full of measurement activity. AMEC’s Measurement Month dominated and so we’ve focused some of the stories and developments that you may have overlooked. These included sentiment analysis releases from Talkwalker and Google, an acquisition for CARMA and the release of our Measurement Guru Report. AMEC’s Measurement Month Over anRead more
In Europe, August is usually a quiet month with a trip to the beach high on most agendas. Not so for the rest of the world. Meltwater has continued its 2017 buying spree. LexisNexis has come under fire from US newspaper publishers for copyright infringement. In Australia, iSentia has released its financials. In case youRead more
The past couple of months have seen AVEs return to the forefront of the measurement debate, and so we are dedicating today’s issue to stories you might have missed. AMEC’s campaign might be another example of measurement professionals talking about the pointless nature of AVEs, as they have for decades. Or, it might just beRead more
Acquisition news abounds as Cision picks up L’Argus de la Presse and Meltwater buys Klarity and Infomart. Both companies have been busy, with Cision rebranding ahead of its NYSE listing and Meltwater in court with iSentia in Australia. Meanwhile, Hootsuite leads social media management tools in the latest Forrester Wave and the Reuters Institute releasesRead more
The AMEC Summit 2017 was a driving force to May’s measurement news. The Summit saw a number of new initiatives being announced. In other news, Launchmetrics acquired VisualBox, Burton-Taylor estimated media intelligence spend topped $3 billion, and there were leadership changes at Cision and Ketchum. Burton-Taylor: Spend on media intelligence tops $3bn According to a Burton-TaylorRead more
April was a busy month! Crimson Hexagon and Brandwatch joined Sprinklr, Sprout Social and Conversocial as Twitter channel partners. Crimson Hexagon also announced that it had analysed its one trillionth post, while Zignal Labs tackled how trust plays a role in the spread of news. Meanwhile, the AMEC Global Summit is about to land in Bangkok, andRead more
March belonged to Cision. Not only did the PR software company announce that it was going public, it also acquired Bulletin Intelligence. Cision has new competition in EMEA as TrendKite expands its operations across the Atlantic. Meanwhile, Nasdaq reports how communication leaders are using analytics and partners with Synthesio. GTCR is sending Cision public Read more
February was a busy month for two of media intelligence’s biggest players. Meltwater was named as best media monitoring software, added $60 million in funding and acquired an AI startup. iSentia launched a platform refresh, announced new joiners and sponsorship news. Other news for the month included Kantar Media’s acquisition of Newsaccess, and AMEC’s strategic agreement withRead more
January saw Meltwater and Coveragebook.com named as best PR analytics software, LinkedIn Engagement Insights available from DataSift, the release of Edelman’s Trust Barometer and reports of funding rounds for Talkwalker and Signal Media. Best PR Analytics Software: Coveragebook.com & Meltwater G2 Crowd released its Winter 2017 PR Analytics Software Grid. The report, based onRead more