The 2018 AMEC Summit is the big story for June. The annual get-together of measurement professionals always generates interest and this year was no different. Apart from AMEC, the Nielsen / Ebiquity merger is facing scrutiny from regulators, Signal Media picks up funding and influencer measurement facing calls to mature. 2018 AMEC Summit AMEC’s annualRead more
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Among the many GDPR-related stories to come out during May, we’re looking at just two – the shutdown of everyone’s favourite metric from 2008 and restricted media access. Meanwhile, global spend on media intelligence exceeds $US3.5 billion, leadership changes abound and Elon Musk suggests a journalist database. Klout is closed down In 2008, a consumer-facingRead more
Meltwater makes yet another acquisition, AMEC’s on the hunt for a new CEO, Zignal Labs launches bot detection tool, and the Department of Homeland Security prompts a media backlash. April sure was an interesting month for media intelligence. Meltwater buys Sysomos Just a month after acquiring DataSift, Meltwater has announced the purchase of Sysomos forRead more
I don’t think that social media analytics has ever been as discussed as often, or as negatively, as it was in March. However, Cambridge Analytica was not the only story. The industry saw a couple of acquisitions, including a new owner for Unicepta, further funding news and earnings from Cision and Ebiquity. Meltwater buys DataSiftRead more
For such a short month, February certainly had a lot going on. We’ve seen financials from both Isentia and Cision. Isentia’s CEO, John Croll, has also announced his plans to leave the company. Meanwhile, the Danes are in acquisition mode, with both Infomedia and Falcon.io picking up businesses and Zignal Labs adds to its funding. Read more
January has seen a flurry of business news, with a number of acquisitions and funding announcements. Leading the charge is Nasdaq’s sale of its PR solutions and digital media services business for $US 335 million. Talkwalker has been sold to private equity and we’ve seen funding announcements from CoverageBook and TrendKite. Meanwhile Instagram had updatedRead more
The new year is almost underway bringing all sorts of opportunities and challenges with it. Before we get too carried away, though, let’s take a moment to look back on 2017. Here are the most popular stories among readers of the PR Measured newsletter over the past year. Looking at the list, it seems weRead more
November saw Cision reporting quarterly earnings, release a report and launched an updated insight product. Meanwhile, Brandwatch asked 25 questions on Twitter, a number of providers outlined the big trends for 2018 and Meltwater CEO, Jorn Lyseggen, has been busy promoting his new book, Outside Insight. Cision reports its 3rd quarter earnings Third-quarter earnings from CisionRead more
October saw a focus on content and influencer marketing: Brandwatch purchased BuzzSumo; Ginzamarkets acquired Withfluence; and, iSentia exited content marketing to focus on its core business. Meanwhile, September ended with a late announcement from Nasdaq, AMEC launched a new measurement guide and FIBEP has a new president. Nasdaq explores future of PR Solutions unit At theRead more
September was a month packed full of measurement activity. AMEC’s Measurement Month dominated and so we’ve focused some of the stories and developments that you may have overlooked. These included sentiment analysis releases from Talkwalker and Google, an acquisition for CARMA and the release of our Measurement Guru Report. AMEC’s Measurement Month Over anRead more