October saw a focus on content and influencer marketing: Brandwatch purchased BuzzSumo; Ginzamarkets acquired Withfluence; and, iSentia exited content marketing to focus on its core business. Meanwhile, September ended with a late announcement from Nasdaq, AMEC launched a new measurement guide and FIBEP has a new president. Nasdaq explores future of PR Solutions unit At theRead more
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September was a month packed full of measurement activity. AMEC’s Measurement Month dominated and so we’ve focused some of the stories and developments that you may have overlooked. These included sentiment analysis releases from Talkwalker and Google, an acquisition for CARMA and the release of our Measurement Guru Report. AMEC’s Measurement Month Over anRead more
In Europe, August is usually a quiet month with a trip to the beach high on most agendas. Not so for the rest of the world. Meltwater has continued its 2017 buying spree. LexisNexis has come under fire from US newspaper publishers for copyright infringement. In Australia, iSentia has released its financials. In case youRead more
The past couple of months have seen AVEs return to the forefront of the measurement debate, and so we are dedicating today’s issue to stories you might have missed. AMEC’s campaign might be another example of measurement professionals talking about the pointless nature of AVEs, as they have for decades. Or, it might just beRead more
Acquisition news abounds as Cision picks up L’Argus de la Presse and Meltwater buys Klarity and Infomart. Both companies have been busy, with Cision rebranding ahead of its NYSE listing and Meltwater in court with iSentia in Australia. Meanwhile, Hootsuite leads social media management tools in the latest Forrester Wave and the Reuters Institute releasesRead more
The AMEC Summit 2017 was a driving force to May’s measurement news. The Summit saw a number of new initiatives being announced. In other news, Launchmetrics acquired VisualBox, Burton-Taylor estimated media intelligence spend topped $3 billion, and there were leadership changes at Cision and Ketchum. Burton-Taylor: Spend on media intelligence tops $3bn According to a Burton-TaylorRead more
The winners of the the 2017 AMEC International Communication Effectiveness Awards were announced at the AMEC Global Summit in Bangkok on the evening of Wednesday 17th May. As many readers know, I am a big fan of the Australian and Asian measurement markets. Not only have I run measurement teams and programmes in Asia, I am Australian. And so,Read more
April was a busy month! Crimson Hexagon and Brandwatch joined Sprinklr, Sprout Social and Conversocial as Twitter channel partners. Crimson Hexagon also announced that it had analysed its one trillionth post, while Zignal Labs tackled how trust plays a role in the spread of news. Meanwhile, the AMEC Global Summit is about to land in Bangkok, andRead more
AMEC has announced the finalists in the 2017 AMEC International Communication Effectiveness Awards following a record number of entries. The winners will be announced at the AMEC Awards presentation event in Bangkok, during the AMEC Global Summit, on the evening of Wednesday 17th May. Congratulations to all shortlisted entrants, and good luck! CATEGORIES FOR MEDIA INTELLIGENCE,Read more
The AMEC Summit is being held in Bangkok this year. To help you find your way around the city, Marion McDonald, Chief Strategy Officer APAC at Ogilvy PR, has shared her list of favourite spots, and some top tips if you are staying for the weekend. Marion’s workshop on measurement vanity is sure to beRead more