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June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”.  In no particular order, here are the seven measurement moments you might have missed from June.    Measure Better. Earn More.   The PRCA’s PR Census contains an enormous amount of intelligence on theRead more

During the AMEC Summit, I sat down with Sergi Guillot, CEO of Acceso , to talk why he thought the future of measurement lay with integrating data from multiple providers. A part of ISP Digital, Acceso is a leader in media and consumer intelligence solutions in Spain and Latin America, and recently opened their first officeRead more

Over two days each year the leaders in measurement come together to discuss the key issues of the year at the AMEC Summit.  This year’s summit, held in London, pulled together an exciting mix of measurement users and creators to define the best that the industry has to cover.  Here are the PR Measured key highlights.Read more

PR pros that prefer to use AVEs earn £11,225 less than those that use the Barcelona Principles 2.0.  Data from the PRCA‘s PR Census 2016 showed that mean salary levels were down to £45,100, lower than £53,781 in the 2013 PR Census or the £48,247 in 2011.  With the kind support of the PRCA, PR Measured dugRead more

As I work on my AMEC Summit round-up, this year’s launch of AMEC’s integrated evaluation framework deserves special attention.  The tool develops the valid metrics framework first launched in 2011, and last year’s Barcelona Principles 2.0.  It was launched by Richard Bagnall, CEO of Prime Research UK and incoming AMEC Chairman, Prof. Jim McNamara, fromRead more

The complete list of AMEC Awards 2016 Winners and nominees. Grand Prix for most effective media intelligence, research & insights company campaign Platinum – Gorkana for NHS Blood and Transplant – Missing Type Grand Prix for most effective PR consultancy or in–house communications team campaign Platinum – University of Technology Sydney (UTS) for Multicultural HealthRead more

Whenever a new state of the PR industry study is released, I tend to turn to the page dealing with measurement.  The PRCA’s PR Census 2016  was no different.  The online survey of 1,874 respondents from the UK PR industry was undertaken between February and April this year.  The key findings on measurement are: 23%Read more

As the month draws to a close, we look back on some of our favourite PR and social measurement and media intelligence moments from May. 1.  Influencers influence (or do they?) Influencers seemed to take over the month.  According to a study from Twitter “influencers influence”.  But, the Measurement Practice dug a little deeper toRead more

The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more

Over time, communication measurement programmes can become bloated.  Changing needs will often add more analytics to a programme, but unwanted data won’t be removed.  This can lead to measurement programmes that are overly complex and difficult to manage.  Without a light and focused programme, insight can become hard to find – and, we have all dreadedRead more