PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
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PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
February saw the power of partnership, with Kantar Media joining up with PRgloo in the UK, and GlobalNews Group forming a joint venture with Ninestars. Meanwhile, Scroll acquired Nuzzel, and Cision released its earnings and announced leadership changes.
If there’s one consistent theme in our industry it’s consolidation, and October 2018 was no different. Brandwatch and Crimson Hexagon merge, Hootsuite and Kantar are up for sale, and pressrelations picked up Media Tracking. If that wasn’t enough, AMEC’s Measurement Month is about to start. Brandwatch & Crimson Hexagon to Merge Brandwatch and Crimson HexagonRead more
Among the many GDPR-related stories to come out during May, we’re looking at just two – the shutdown of everyone’s favourite metric from 2008 and restricted media access. Meanwhile, global spend on media intelligence exceeds $US3.5 billion, leadership changes abound and Elon Musk suggests a journalist database. Klout is closed down In 2008, a consumer-facingRead more
Meltwater makes yet another acquisition, AMEC’s on the hunt for a new CEO, Zignal Labs launches bot detection tool, and the Department of Homeland Security prompts a media backlash. April sure was an interesting month for media intelligence. Meltwater buys Sysomos Just a month after acquiring DataSift, Meltwater has announced the purchase of Sysomos forRead more
October saw a focus on content and influencer marketing: Brandwatch purchased BuzzSumo; Ginzamarkets acquired Withfluence; and, iSentia exited content marketing to focus on its core business. Meanwhile, September ended with a late announcement from Nasdaq, AMEC launched a new measurement guide and FIBEP has a new president. Nasdaq explores future of PR Solutions unit At theRead more
September was a month packed full of measurement activity. AMEC’s Measurement Month dominated and so we’ve focused some of the stories and developments that you may have overlooked. These included sentiment analysis releases from Talkwalker and Google, an acquisition for CARMA and the release of our Measurement Guru Report. AMEC’s Measurement Month Over anRead more
In Europe, August is usually a quiet month with a trip to the beach high on most agendas. Not so for the rest of the world. Meltwater has continued its 2017 buying spree. LexisNexis has come under fire from US newspaper publishers for copyright infringement. In Australia, iSentia has released its financials. In case youRead more
February was a busy month for two of media intelligence’s biggest players. Meltwater was named as best media monitoring software, added $60 million in funding and acquired an AI startup. iSentia launched a platform refresh, announced new joiners and sponsorship news. Other news for the month included Kantar Media’s acquisition of Newsaccess, and AMEC’s strategic agreement withRead more