Independent surveys of your end-users provides your organisation with guidance on client needs. Improve client relations and product delivery by requesting continued feedback.
The Barcelona Principles define a structure for the measurement of PR. Build credibility with your clients by guiding them through the structure to ensure compliance and to guide them towards showing PR ROI.
Building trustful relationships with client contacts and delivering support are critical to creating successful insight programmes. Build revenue and ensure client retention by creating engaging customer relationships.
The valid metrics framework provide guidance on choosing metrics. Act as a guide to the valid metrics framework to help PR clients uncover the most appropriate measures of success for their own organisation.
Give your clients a voice with the PR Measured Client Survey. The PR Measured Client Survey collects the opinions of the most important asset of your organisations, the client. The independent assessment allows your organisation to address concerns and uncover growth opportunities.
August’s standout deal saw Sprout Social acquire Irish predictive analytics specialist NewsWhip for $USD 55 million, signalling continued consolidation as platforms race to offer comprehensive news and social intelligence capabilities. Meanwhile, the industry’s rapid adaptation to AI search and discovery channels took centre stage, with multiple providers launching tools to help brands navigate generative engine optimisation and monitor their presence across AI assistants and large language models.
AI-powered search continues its mainstream adoption, with Yext’s latest research identifying six distinct “search archetypes” and highlighting how consumers strategically switch between platforms based on their intent. Innovation dominates the landscape as several platforms unveil sophisticated AI solutions, from NewsWhip’s risk monitoring agent to BuzzStream’s ListIQ media list-builder, showcasing the industry’s commitment to more effective communications strategies. Meanwhile, market expansion accelerates with Hypetap bringing its elite intelligence tool to Europe and newcomers like Signal Raptor democratising media visibility for smaller businesses, reflecting the sector’s robust growth despite challenges like the reported legal troubles facing a former iSentia executive in Thailand.
The media intelligence industry continued its AI-driven transformation in June, with major acquisitions and platform launches reshaping the competitive landscape. From IgniteTech’s acquisition of Khoros to Reddit’s Community Intelligence tools, companies are investing in technology. Established players like WPP, Burson, and PRophet are expanding their AI capabilities through new platforms and strategic partnerships.
In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.
