The global response to COVID-19 is the single biggest topic anywhere at the moment, and in PR measurement it’s no different. This month we look at how the industry has started to respond to the crisis. In addition, there were some other stories this month – the Australian Associated Press is in trouble, Cision’s leadership is in flux and Kantar made an acquisition.
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The Measurement Stories You Missed from February 2020 including: Unicepta’s acquisition, Twitter may address disinformation, Google to pay publishers and Kevin Akeroyd exits Cision.
It might be the start of a new decade, but not too much has changed. Edelman has released its Trust Barometer, Cision is now a private company, three platforms received funding, and Netbase & Quid merged.
PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
Measurement Month – and the fantastic AMEC Primer – was not the only story in November. The month also saw funding for Crowd Analyzer and Trufan, reports from ICCO and SaaS Advisor and the launch of a new social platform, WT.Social.
October saw the sale of Cision and it’s acquisition of Unmetric. Meanwhile, Access Intelligence made an acquisition, Sprout Social is set for an IPO and there’s funding news for Signal AI and Hypr.
September sees a new acquisition in the Nordics, funding for a French start-up, and a couple of smart partnerships. Meanwhile, influencer measurement gets a push by Traakr and the launch of the Influencer Marketing Association.
August sees something of an influencer special, with acquisitions by Mavrck and Bazaarvoice, a Cision partnership and a Forrester report pointing to continued growth for influencer marketing tools. Meanwhile, iSentia reports its 2019 earnings and IPR honours Katie Paine.
July saw a hefty valuation for Kantar, Instagram remove some likes, funding for New Knowledge and reports from Plank Center and Raconteur.
Retriever continued the industry consolidation trend in the Nordics. June also saw funding news and big tech acquisitions. Meanwhile, summer has arrived in the northern hemisphere, and we have summer reading all sorted with reports from Reuters Institute, IPR and Brunswick.