The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more
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News & Insight, News Media Analytics, PR Measurement, Social Media Analytics | Comments are Closed | 20 May, 2016 | 0
February was a surprisingly busy month for PR measurement! In no particular order, here are the seven stories that defined the month. 1. Meltwater released a white paper endorsing AVEs – the measurement world were quick to react. Check Meltwater’s response in our piece on the AVE debate. 2. The IPR’s Sarab Kochhar filledRead more