Measurement Stories You Missed from October 2021

In October, Talkwalker made an acquisition, newcomer Press Hook raised funds and Carma announced its revenue intentions. Meanwhile, there was a resolution to a long-running copyright dispute in Australia.

Talkwalker acquires discover.ai

Talkwalker have acquired UK-based discover.ai for an undisclosed sum. Discover.ai blends AI and machine learning with human expertise to uncover insights from digital content. The discover.ai team will join Talkwalker’s professional services division. Talkwalker have also released its 2022 Social Media Trends report, which is worth a read. Among the many trends is the Metaverse, and Talkwalker have looked at how to measure engagement. That said, there is a lot to consider when measuring a new environment and I’m sure the smart folks at discover.ai will have some ideas.

Press Hook raises $USD1.5 million

Press Hook, a US-based PR tech platform, has raised $USD1.5 million in funding, just one year after launching. The Press Hook platform is designed to help small businesses connect with verified journalists directly. The funding round was led by Emergent Ventures, The Fund and TnT Ventures.

Carma plans to double revenue

The Dubai-headquartered media intelligence provider, Carma, has outlined plans to double revenue to nearly $USD 50 million over the next five years. In an interview with Arabian Business, Mazen Nahawi, Carma’s CEO, stated that the company’s key goal is to “deepen our integrated products and the value we deliver to our clients”. The company plans to increase spending on technology and open new offices in the US, Europe, MENA and Asia. We can work backwards from the goal and estimate Carma’s current revenue to be about $USD 25 million.

Copyright Tribunal sides with Meltwater & Isentia

Following four years of legal dispute, Australia’s Copyright Tribunal has sided with Meltwater and Isentia in their fight against the Copyright Agency, which manages the rights of publishers in the country. The Copyright Tribunal rejected the proposed license structure from The Copyright Agency which would have resulted in a 300% increase in costs for media monitoring organisations. Instead, the Tribunal has ruled to accept the licence proposal put forward by Meltwater. Streem, which also provides media monitoring in Australia, removed itself from processing in 2020 in favour of a separate relationship the Copyright Agency. The process may not be over just yet, the Copyright Agency is reviewing its options, which could include a judicial review.

Media monitoring launch in Mauritius

Eclipse Communications Mauritius has launched a media monitoring service for its Mauritian clients, drawing on the expertise of Novus Group, the South African media monitoring company. The 24/7 media monitoring service will provide organisations with a comprehensive service tracking print, online, broadcast (tv and radio) and social media, as well as media intelligence. It will combine Eclipse Communications’ local market experience, with the Novus Group’s knowledge and technology. I’m always a fan of companies working together to expand the use of media intelligence.

AMEC Measurement Month

November is here, and for measurement professionals, it’s time for AMEC’s measurement month. Each year, measurement organisations host events with an educational bent to share best practice and learnings. It’s always a great way to see what’s happening in the industry. This year, measurement month will also include AMEC’s 2021 Awards, with winners being announced on 30 November. Take a look at the shortlist.

Don’t forget to let us know about your measurement moments. Email us – hello@prmeasured.com.

PR Measurement Stories You Missed in October