June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”. In no particular order, here are the seven measurement moments you might have missed from June. Measure Better. Earn More. The PRCA’s PR Census contains an enormous amount of intelligence on theRead more
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AMEC Summit 2016, CEO Profile, News & Insight, PR Measurement | Comments are Closed | 30 June, 2016 | 0
Over two days each year the leaders in measurement come together to discuss the key issues of the year at the AMEC Summit. This year’s summit, held in London, pulled together an exciting mix of measurement users and creators to define the best that the industry has to cover. Here are the PR Measured key highlights.Read more
As I work on my AMEC Summit round-up, this year’s launch of AMEC’s integrated evaluation framework deserves special attention. The tool develops the valid metrics framework first launched in 2011, and last year’s Barcelona Principles 2.0. It was launched by Richard Bagnall, CEO of Prime Research UK and incoming AMEC Chairman, Prof. Jim McNamara, fromRead more
The complete list of AMEC Awards 2016 Winners and nominees. Grand Prix for most effective media intelligence, research & insights company campaign Platinum – Gorkana for NHS Blood and Transplant – Missing Type Grand Prix for most effective PR consultancy or in–house communications team campaign Platinum – University of Technology Sydney (UTS) for Multicultural HealthRead more