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Engagement with news is now coming from social media, and the headline is often the only indicator of what the story might be about.  And so, clickbait headlines are increasingly used by news organisations to draw traffic and keep readers on the site.  The Engaging News Project  recently tested clickbait headlines to understand how andRead more

In no particular order, here are the seven measurement moments you might have missed from July.      Five reasons to attend the FIBEP World Congress FIBEP’s World Media Intelligence Congress will be held in Washington DC on 17 & 18 November this year.  This is the 48th FIBEP conference and the focus on convergedRead more

June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”.  In no particular order, here are the seven measurement moments you might have missed from June.    Measure Better. Earn More.   The PRCA’s PR Census contains an enormous amount of intelligence on theRead more

Over two days each year the leaders in measurement come together to discuss the key issues of the year at the AMEC Summit.  This year’s summit, held in London, pulled together an exciting mix of measurement users and creators to define the best that the industry has to cover.  Here are the PR Measured key highlights.Read more

PR pros that prefer to use AVEs earn £11,225 less than those that use the Barcelona Principles 2.0.  Data from the PRCA‘s PR Census 2016 showed that mean salary levels were down to £45,100, lower than £53,781 in the 2013 PR Census or the £48,247 in 2011.  With the kind support of the PRCA, PR Measured dugRead more

Whenever a new state of the PR industry study is released, I tend to turn to the page dealing with measurement.  The PRCA’s PR Census 2016  was no different.  The online survey of 1,874 respondents from the UK PR industry was undertaken between February and April this year.  The key findings on measurement are: 23%Read more

As the month draws to a close, we look back on some of our favourite PR and social measurement and media intelligence moments from May. 1.  Influencers influence (or do they?) Influencers seemed to take over the month.  According to a study from Twitter “influencers influence”.  But, the Measurement Practice dug a little deeper toRead more

The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more

April saw SMMW16 and the PR News measurement conference.  In no particular order, here are seven measurement moments from the month: 1.  “If You’re Not Measuring, Then You’re Not in PR”, Diane Schwartz PR News help its measurement conference in Washington.  Be sure to read Diane Schwartz’s fantastically headlined round-up of the event.  2.  DeparturesRead more

The Reputation Institute, Watson Helsby and Vuelio have all released UK-based research in the past week that are relevant to PR and measurement.  Here’s the PR Measured round-up of the key talking points:    Reputation Institute: 2016 UK Reptrak 150 The Reputation Institute is one of the world’s leading firms for measuring reputation.  It’s Reptrak survey hasRead more