Newsletters curate the day’s news and social topics into a single client deliverable. Ranging from automated to bespoke, newsletters create daily touchpoints with multiple client stakeholders. Turn your newsletter into the client organisation’s must-have daily update.
From dashboards to reporting, visualise data to uncover compelling and relevant insights. Data visualisation is integral to the user experience and as important as the insights they show. Unlock your data and create attractive and useful insight visuals that enhance your insight work.
Social media platforms deliver news and social media content and data from a very broad universe. Much like traditional media relations, digital is now tasked with the need to prove effectiveness. Apply industry best practice to guide clients as they seek a way to define Social ROI.
Reports created by measurement professionals are designed to reflect the measurement programme outputs, and answer specific client questions. Reporting covers the bulk of media measurement work. Evolve your insight reporting to ensure it’s continued adoption.
PR platforms deliver the full range of PR support services from a single client platform. Unlock data to boost platform usage and create a meaningful customer experience. Learn how to add platform-generated insight to client deliverables and create platform advocates.
Creating engaging content and enticing end-consumers to spend time on the organisation’s site or social channel needs measurement. Integrate content marketing metrics to deliver valuable insights linking influencer relations with content marketing.
PR Measured wants to help your organisation to create, sell and deliver brilliant digital and PR measurement products. The PR Measured Product Audit supports your organisation’s product marketing and development and improves client retention. Contact us to learn how we can help.
January brought a significant development in industry collaboration with the launch of MT Connect, a platform enabling media monitoring organisations to trade content across markets, while research from Cision, Meltwater and the Reuters Institute all highlighted the impact of AI. The Edelman Trust Barometer revealed 70% of people globally have retreated into an “insular mindset”, unwilling to trust those with different values, and publishers told Reuters Institute they expect search traffic to plummet 43% over the next three years as AI answer engines reshape content discovery.
It was another year of consolidation, with Adobe’s acquisition of Semrush, Cision purchasing Trajaan to complete its August partnership with Brandwatch, Muck Rack picking up Ruepoint in January, Dataminr’s $USD 290 million acquisition of ThreatConnect, and Sprout Social’s $USD 55 million purchase of NewsWhip. Major funding rounds are also lining up to reshaped the competitive landscape, including Signal AI’s $USD 165 million investment led by Battery Ventures, and Cision’s debt restructuring.
Generative Engine Optimisation (GEO) emerged as the year’s defining trend, with Meltwater, Muck Rack, Brandwatch, Notified and Trajaan among the many providers launching AI search monitoring capabilities to track brand visibility across ChatGPT, Perplexity, and other large language models. The battlefield for 2026 will centre on AI search dominance, as vendors race to perfect GEO measurement capabilities and demonstrate ROI from monitoring how AI platforms reference brands. More significantly, Adobe’s Semrush acquisition and the integration of search intelligence across platforms marks a convergence point between PR and marketing measurement that will reshape how organisations structure their communications functions and technology stacks throughout 2026.
November saw a hefty acquisition alter landscape, with Adobe agreeing to purchase Semrush, bringing the PR software platform Prowly into the Adobe ecosystem and signalling enterprise-level commitment to generative engine optimisation. The month also saw the UK’s NLA launching Newsworthy to provide article-level engagement metrics direct from over 500 news brands. Meanwhile, AMEC celebrated Measurement Month.
October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.
