Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
It was another year of consolidation, with Adobe’s acquisition of Semrush, Cision purchasing Trajaan to complete its August partnership with Brandwatch, Muck Rack picking up Ruepoint in January, Dataminr’s $USD 290 million acquisition of ThreatConnect, and Sprout Social’s $USD 55 million purchase of NewsWhip. Major funding rounds are also lining up to reshaped the competitive landscape, including Signal AI’s $USD 165 million investment led by Battery Ventures, and Cision’s debt restructuring.
Generative Engine Optimisation (GEO) emerged as the year’s defining trend, with Meltwater, Muck Rack, Brandwatch, Notified and Trajaan among the many providers launching AI search monitoring capabilities to track brand visibility across ChatGPT, Perplexity, and other large language models. The battlefield for 2026 will centre on AI search dominance, as vendors race to perfect GEO measurement capabilities and demonstrate ROI from monitoring how AI platforms reference brands. More significantly, Adobe’s Semrush acquisition and the integration of search intelligence across platforms marks a convergence point between PR and marketing measurement that will reshape how organisations structure their communications functions and technology stacks throughout 2026.
November saw a hefty acquisition alter landscape, with Adobe agreeing to purchase Semrush, bringing the PR software platform Prowly into the Adobe ecosystem and signalling enterprise-level commitment to generative engine optimisation. The month also saw the UK’s NLA launching Newsworthy to provide article-level engagement metrics direct from over 500 news brands. Meanwhile, AMEC celebrated Measurement Month.
October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.
September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.
