Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
October saw media intelligence companies evolving their platforms, with Onclusive Social absorbing Digimind’s social capabilities, Medianet preparing to challenge incumbents with a comprehensive platform launch, Muck Rack enhancing its AI features, and PRophet expanding into influencer discovery through its Koalifyed integration. The month also saw some interesting partnerships, and a continued focus on AI.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.
July saw further change for media intelligence, with Retriever and Infomedia’s merger in Denmark, Dow Jones’ lawsuit against Cision, and Meltwater’s partnership with Blackbird AI. The industry also saw major influencer marketing acquisitions by Publicis Groupe and Stagwell, while changes to Reddit’s access policies and product updates from Talkwalker.
