Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
November saw a hefty acquisition alter landscape, with Adobe agreeing to purchase Semrush, bringing the PR software platform Prowly into the Adobe ecosystem and signalling enterprise-level commitment to generative engine optimisation. The month also saw the UK’s NLA launching Newsworthy to provide article-level engagement metrics direct from over 500 news brands. Meanwhile, AMEC celebrated Measurement Month.
October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.
September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.
August’s standout deal saw Sprout Social acquire Irish predictive analytics specialist NewsWhip for $USD 55 million, signalling continued consolidation as platforms race to offer comprehensive news and social intelligence capabilities. Meanwhile, the industry’s rapid adaptation to AI search and discovery channels took centre stage, with multiple providers launching tools to help brands navigate generative engine optimisation and monitor their presence across AI assistants and large language models.
