Securing news and social content is critical to the creation of earned media insight. Understand how to source and work with global content in order to provide a timely service to clients.
In-house teams are the heart and mind of any insight production. They source answers to client questions from a variety of data sources. Equip your organisation’s insight teams with the tools and knowledge they need to consistently deliver exemplary client results.
Outsourcing production tasks from basic content enrichment to complete insight reporting adds skills and quickly creates scale. Leverage outsourcing to build abilities and drive cost efficiencies.
With vast amounts of data to be analysed and visualised, choosing the right tools for the job can be challenging. Discern your current and near-future needs to source the best tools for the job, and continually update and replace tools as needs change.
Sourcing content and its analysis create processes and structures that are unique to the measurement of PR and digital output. The PR Measured Insight Production Review will audit your organisation’s production process. The Review’s purpose is to improve margins and timeliness in delivering insight to clients. Contact us to learn how we can help.
AI-powered search continues its mainstream adoption, with Yext’s latest research identifying six distinct “search archetypes” and highlighting how consumers strategically switch between platforms based on their intent. Innovation dominates the landscape as several platforms unveil sophisticated AI solutions, from NewsWhip’s risk monitoring agent to BuzzStream’s ListIQ media list-builder, showcasing the industry’s commitment to more effective communications strategies. Meanwhile, market expansion accelerates with Hypetap bringing its elite intelligence tool to Europe and newcomers like Signal Raptor democratising media visibility for smaller businesses, reflecting the sector’s robust growth despite challenges like the reported legal troubles facing a former iSentia executive in Thailand.
The media intelligence industry continued its AI-driven transformation in June, with major acquisitions and platform launches reshaping the competitive landscape. From IgniteTech’s acquisition of Khoros to Reddit’s Community Intelligence tools, companies are investing in technology. Established players like WPP, Burson, and PRophet are expanding their AI capabilities through new platforms and strategic partnerships.
In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.
April brought funding activity across the media intelligence sector with Dataminr securing $USD 100 million for AI development, and Cision announcing $USD 250 million in new financing. Agorapulse acquired Mention, and integrated the platform into its platform. Meanwhile, Meltwater unveiled new influencer management features, Pureprofile launched AI-powered social listening tools, and the UK Government’s Assist AI tool was released on Github.
