Compelling, multi-faceted PR and digital platforms create extensive sales opportunities in their own right. The sale and delivery of automated insight tools uncover opportunities to better understand client needs and grow revenue.
PR measurement sales require a considered, consultative approach to the customer. Understand how to approach consultative selling in the PR and digital environments, and learn the role of other client functions on the sales process.
The global media intelligence landscape was worth close to $3bn in 2015. In an increasingly crowded marketplace, there is limited differentiation between providers. Create a unique identity for your insight products and approach to stand out from the competition.
Content marketing and digital teams require usable insight from large volumes of data. Understand how to focus clients needs to provide immediate assistance.
The digital and PR measurement space is increasingly crowded, and there is increasingly limited differentiation between platforms. Creating an engaging, knowledgeable and unique voice for your sales team with the PR Measured Sales Review. Learn how we can help your organisation stand out from the crowd.
April brought funding activity across the media intelligence sector with Dataminr securing $USD 100 million for AI development, and Cision announcing $USD 250 million in new financing. Agorapulse acquired Mention, and integrated the platform into its platform. Meanwhile, Meltwater unveiled new influencer management features, Pureprofile launched AI-powered social listening tools, and the UK Government’s Assist AI tool was released on Github.
Major developments included EQ’s acquisition of Notified, Dataminr’s financing and Onclusive’s launch of its Onclusive 360 platform. Leading providers have unveiled powerful AI-driven solutions, with SAI360 partnering with Signal AI for risk intelligence, Meltwater collaborating with NICE to enter the CCaaS market, and Wizikey introducing India’s first AI-powered unified media monitoring solution. Meanwhile ICCO’s World PR Report reveals shifting measurement practices and USC Annenberg highlights generational divides in PR professionals’ AI perspectives, companies like CARMA and GRIN are strategically expanding their global footprint and product capabilities.
Notable developments this month include Egregious securing $USD 1 million in pre-seed funding to combat AI misinformation, Excellera launching a specialized intelligence unit, and ongoing financial restructuring at industry giant Cision. Meanwhile, multiple platforms are rolling out enhanced features spanning influencer management, improved global data coverage, and AI-powered analytics tools that promise to transform how communications professionals gather and interpret media insights.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
