Measurement Stories You Missed from October 2022

October saw acquisitions for both Unicepta and Klarmedia in Europe, as well as funding for Hypefactors. Influence intelligence was also under scrutiny in the US, with Dataminr scoring a new contract and fresh research that shows how social media is used to spread messaging. Meanwhile, it’s almost time for AMEC’s Measurement Month.

Unicepta expands in Switzerland and the USA

Germany’s Unicepta has leapt across the border and acquired Adwired for an undisclosed sum. Zurich-based Adwired has developed a brand tracking tool that provides users with insights into brand perception, customer satisfaction, reputation risks and ESG issues or brand ratings across markets and media Adwired’s management and it’s 15 employees will remain at the business Unicepta has also launched its Executive News Briefing product in the USA, as the company continues its expansion beyond Germany.

Klarmedia picks up local competitor

Romania’s Klarmedia has acquired local peer Media Image Group. The two companies will share the same management team and their 65 analysts will offer services to a consolidated client portfolio of over 500 companies. The purchase allows Klarmedia to consolidate its position as the main supplier of media monitoring services in Romania and Moldova. Financial details of the deal were not disclosed.

Hypefactors raises funds for print

hypefactors

Hypefactors, the Danish PR technology company, has been provided a grant of DKK 988,575 from Innovation Fund Denmark’s Innobooster programme. The funding will be used by Hypefactors to develop its print PDF processing programme, an automated solution for processing print news. The project will kick off in October 2022 and is expected to be completed within 10 months. It highlights that even at the most technology-driven providers, traditional print monitoring remains a client priority.

Dataminr at the White House

Dataminr is set to be awarded a new social media contract for the White House. The Defense Information Systems Agency, which oversees communications for the White House, will get 30 licenses of “First Alert”. A contract justification document mentions that Dataminr would be used on a “Watch Floor,” which refers to the watch floor of the White House Situation Room. It’s unclear how much the contract will be worth or how long it will last.

Report: five years of pro-Western intelligence operations

Staying with US influence intelligence for a moment, Renee DiResta and John Perrino from the Stanford Internet Observatory bring us a fascinating story this month. The pair explore how the US has used online news media and social media to disseminate its messaging across the world. The story supports the release of a report, developed with Graphika, that explores five years of pro-Western covert intelligence operations. If, like me, you’re interested in how a target audience engages with brand content it’s worth a read.

Meltwater launches customer community

Meltwater has launched a customer community. Meltwater Community is an online, self-service community for Meltwater customers to share knowledge, challenges, and experiences to build skills and advance their careers in PR, Communications and Marketing. Access is limited to Meltwater’s 27,000 customers. But fear not if you’re not a customer because Meltwater has also launched the Meltwater Academy to support skill development of all PR practitioners.

AMEC Measurement Month

Congratulations to all those shortlisted for an AMEC Award this year. Across some 27 categories, the AMEC Awards highlight the brilliant work that is happening across the industry. This year, Onclusive leads with a whopping 20 shortlisted entries. The winners will be announced in London on 17 November, right in the middle of Measurement Month. Be sure to check out all of the events that are happening in November to further the understanding of measurement.

Don’t forget to let us know about your measurement moments. Email us – hello@prmeasured.com.

PR Measurement Stories You Missed in October