AI search analytics market expands
May marked an inflection point for the AI search analytics category. At Google I/O, the company unveiled an AI-powered overhaul of Search that replaces the traditional ten blue links with an intelligent search box, agentic information agents and generative UI, building on AI Overviews already serving 2.5 billion monthly users. The shift fuelled momentum across generative engine optimisation specialists, with Berlin-based Peec reportedly more than doubling annualised revenue to USD 10 million in a matter of months. Onclusive launched its GEO Analytics platform, OtterlyAI won Best AI Search Software Solution at the European Search Awards 2026, AI Sightline launched a unified AI search analytics platform spanning six engines, and Grayling rolled out its GEO Radar service for APAC brands navigating AI-driven search.
AMEC launches GEO Principles
AMEC used its Global Summit in Dublin to publish the GEO Principles and a companion Practitioner’s Guide to GEO Measurement, the industry’s first framework for measuring the influence of AI-led discovery, generative search and large language models. The framework spans upstream reputation signals, search and content readiness, and downstream AI outputs, and was designed to give communicators a shared vocabulary for a category that has lacked one. The summit also confirmed the reelection of Muck Rack’s VP of Global Insights, Raina Lazarova, as AMEC Chair for a second two-year term running through June 2028.
Similarweb looks for new CEO
Similarweb confirmed that its board had launched a formal search for the company’s next chief executive. Founder Or Offer, who has led the business since 2007, signalled his intention to step down as he approached 20 years in the role, with the transition expected to complete by mid-2027. The announcement coincided with first-quarter results showing revenue of USD 73.9 million, up 10 per cent year-on-year, and the company raised the lower end of its full-year guidance. Offer is expected to remain on the Board and stay closely involved in product strategy after handing over.
Innodata reports record first quarter
Innodata, the parent of Agility PR Solutions, posted record first-quarter revenue of $USD 90.1 million, up 54% year-on-year, with adjusted EBITDA of $USD 25 million. The company raised its full-year revenue growth guidance citing accelerating demand from generative AI customers. Interestingly, Innodata moved to a single operating segment, having previously reported separately on its DDS, Agility and Synodex divisions. The change reflects the increasingly integrated nature of its data engineering work for large language model developers. It points to one direction of travel for players in our space.
Signal AI partners with Dow Jones Factiva
In the final days of April, Signal AI announced a strategic partnership with Dow Jones Factiva to bring premium business news content into its reputation intelligence platform. The deal added titles including The Wall Street Journal, Barron’s, MarketWatch and The Globe and Mail to the sources Signal AI processes for its enterprise clients. The integration was positioned as a response to growing demand from chief communications officers for risk and reputation insight drawn from authoritative, well-sourced material rather than open web noise.
Media Intelligence Product Updates
Here are some of the product announcements that caught our attention this month:
Reports to read: Cision’s 2026 State of the Media Report, based on a survey of 1,899 journalists across 19 markets, found that 53% opposed AI-generated pitches. Muck Rack’s third edition of its What Is AI Reading? found that earned media drove 84 per cent of AI citations against just 0.3 per cent for paid content. ICCO’s State of PR reports on the state of the industry, but provides a clear indication of how integrated AI is now in everyday workflows.
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