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Media Intelligence Stories You Missed in April

Liam Kelly 26 April, 2026
In April, Hootsuite made headlines as founder Ryan Holmes returned as interim CEO. Meanwhile, PeakMetrics secured funding as narrative intelligence continues to attract serious investment, and Belgian monitoring company Auxipress picked up local player Euro Argus. And, Meltwater released a joint report with YouGov on how generative AI is reshaping consumer trust in brands.

PeakMetrics Raises USD 6 Million

AI-driven narrative intelligence company PeakMetrics closed a USD 6 million Series A funding round led by Moneta Ventures, bringing total capital raised to USD 16.3 million. The company, headquartered in Los Angeles, had achieved 3x year-on-year commercial growth as organisations sought tools to manage reputational risks in an information environment increasingly shaped by AI-generated and synthetic content. The funding was earmarked for enhancing real-time detection of harmful narratives and supporting go-to-market expansion across enterprise and government sectors.

Auxipress Absorbs Euro Argus

Belgian media intelligence company Auxipress announced the absorption of Euro Argus, consolidating the two Brussels-based companies under a single brand in a move aimed at strengthening its position in the market. The move helps Auxipress accelerate its shift towards a broader, AI-enhanced media intelligence offering.

Hootsuite Founder Returns

Hootsuite founder Ryan Holmes returned as interim chief executive officer, replacing outgoing CEO Irina Novoselsky in a leadership transition. Holmes, who originally founded the social media management company in 2008 and led it until 2019, said the company would focus on expanding its data and insights capabilities and investing further in AI. Novoselsky, who had served for just under three and a half years and oversaw the 2024 acquisition of social listening platform Talkwalker, said she and the board believed it was the right moment for a transition.

Meltwater

Meltwater and YouGov release GenAI report

Meltwater and YouGov jointly published the ‘Trust in the Age of Generative AI’ report based on responses from nearly 10,000 consumers across seven markets to explore how the rapid rise of AI-generated content was reshaping brand trust. Key findings included that 92% of high-impact AI conversations were driven by individual creators on social media rather than traditional news media, and that posts referencing AI video tripled with engagement surging 557% from March 2025 to February 2026. The report offered brands a framework for building credibility in a landscape where the boundaries between human and machine-generated content are increasingly blurred.

Cyabra Lists on Nasdaq

In the final days of March, narrative intelligence company Cyabra announced the completion of its business combination with blank-check SPAC Trailblazer Merger Corporation I, with the combined company beginning to trade on Nasdaq under the ticker symbol CYAB on 27 March 2026.

Media Intelligence Product Updates

Here are some of the product announcements that caught our attention this month:

sprinklr
Sprinklr launched its Spring ’26 Release (version 26.4), introducing a suite of AI-native enhancements across customer experience management, voice of the customer, marketing automation and platform governance. The headline capability was Autonomous Evaluation, which delivered validation of AI agent behaviour, enabling enterprises to scale automated customer service with greater confidence. The release also introduced a Marketing Copilot, a Customer Feedback Copilot, AI Topics with GenAI enrichments for more precise social listening, and an updated AI+ Studio for no-code AI agent management.  
Meltwater announced an expanded partnership with YouTube, bringing verified, first-party YouTube data into the Meltwater platform via YouTube’s Creator Partnerships API. The integration brought the full creator campaign workflow from discovery and evaluation through to activation and measurement into a single environment, enabling teams to identify creators and launch campaigns without switching between tools.  
MHP Group has launched Maiven GEO, an AI search analytics tool to help organisations analyse and improve how AI platforms including Claude, ChatGPT and Gemini respond to queries about brands. Maiven GEO combines generative engine optimisation with social analytics to help clients improve brand visibility and positioning, address reputational risks and combat misinformation in AI-generated responses.
 

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