Measurement suppliers are still providing ad values and clients are using them, check out our guide to using and applying the AVE formula. Advertising Value Equivalents (or AVEs) has been a hot topic in PR measurement lately (read our summary). While many are angry with Meltwater for raising the topic, it does seem that we mightRead more
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A bit of a history lesson to start us off – back in the late 1990s PRs were struggling to find ways to prove the value of their work to their organisation. Even then, while grudgingly accepted, the use of AVEs (Advertising Value Equivalency) were being discredited as they failed to define the actual businessRead more