February saw the signing of a NATO contract by a Brandwatch and Blackbird.AI consortium, while Gartner’s Communications Predictions report defined how CCOs should be thinking about AI answer engines, measurement budgets, and disinformation risk through to 2029. On the financial side, Pulsar Group’s FY2025 trading update confirmed growth. Lilypath, a platform founded by senior alumni of Omnicom, Talkwalker, and the PR technology community to help executives understand and manage how AI systems interpret their professional authority.
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January brought a significant development in industry collaboration with the launch of MT Connect, a platform enabling media monitoring organisations to trade content across markets, while research from Cision, Meltwater and the Reuters Institute all highlighted the impact of AI. The Edelman Trust Barometer revealed 70% of people globally have retreated into an “insular mindset”, unwilling to trust those with different values, and publishers told Reuters Institute they expect search traffic to plummet 43% over the next three years as AI answer engines reshape content discovery.
It was another year of consolidation, with Adobe’s acquisition of Semrush, Cision purchasing Trajaan to complete its August partnership with Brandwatch, Muck Rack picking up Ruepoint in January, Dataminr’s $USD 290 million acquisition of ThreatConnect, and Sprout Social’s $USD 55 million purchase of NewsWhip. Major funding rounds are also lining up to reshaped the competitive landscape, including Signal AI’s $USD 165 million investment led by Battery Ventures, and Cision’s debt restructuring.
Generative Engine Optimisation (GEO) emerged as the year’s defining trend, with Meltwater, Muck Rack, Brandwatch, Notified and Trajaan among the many providers launching AI search monitoring capabilities to track brand visibility across ChatGPT, Perplexity, and other large language models. The battlefield for 2026 will centre on AI search dominance, as vendors race to perfect GEO measurement capabilities and demonstrate ROI from monitoring how AI platforms reference brands. More significantly, Adobe’s Semrush acquisition and the integration of search intelligence across platforms marks a convergence point between PR and marketing measurement that will reshape how organisations structure their communications functions and technology stacks throughout 2026.
November saw a hefty acquisition alter landscape, with Adobe agreeing to purchase Semrush, bringing the PR software platform Prowly into the Adobe ecosystem and signalling enterprise-level commitment to generative engine optimisation. The month also saw the UK’s NLA launching Newsworthy to provide article-level engagement metrics direct from over 500 news brands. Meanwhile, AMEC celebrated Measurement Month.
October saw consolidation in the media intelligence sector, with Dataminr’s $USD 290 million acquisition of ThreatConnect. Meanwhile, fellow OSINT provider Zignal Labs picked up a sizeable contract with ICE. The month was dominated by AI product launches, as Meltwater, Roxhill, Fullintel, Later, and YouScan all unveiled enhanced AI-powered features ranging from LLM monitoring and journalist assistants to predictive analytics and transparent reasoning capabilities. Hootsuite’s 20% workforce reduction underscored the ongoing restructuring challenges facing established social media management platforms.
September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.
August’s standout deal saw Sprout Social acquire Irish predictive analytics specialist NewsWhip for $USD 55 million, signalling continued consolidation as platforms race to offer comprehensive news and social intelligence capabilities. Meanwhile, the industry’s rapid adaptation to AI search and discovery channels took centre stage, with multiple providers launching tools to help brands navigate generative engine optimisation and monitor their presence across AI assistants and large language models.
AI-powered search continues its mainstream adoption, with Yext’s latest research identifying six distinct “search archetypes” and highlighting how consumers strategically switch between platforms based on their intent. Innovation dominates the landscape as several platforms unveil sophisticated AI solutions, from NewsWhip’s risk monitoring agent to BuzzStream’s ListIQ media list-builder, showcasing the industry’s commitment to more effective communications strategies. Meanwhile, market expansion accelerates with Hypetap bringing its elite intelligence tool to Europe and newcomers like Signal Raptor democratising media visibility for smaller businesses, reflecting the sector’s robust growth despite challenges like the reported legal troubles facing a former iSentia executive in Thailand.
The media intelligence industry continued its AI-driven transformation in June, with major acquisitions and platform launches reshaping the competitive landscape. From IgniteTech’s acquisition of Khoros to Reddit’s Community Intelligence tools, companies are investing in technology. Established players like WPP, Burson, and PRophet are expanding their AI capabilities through new platforms and strategic partnerships.
In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.