PR Measured is pleased to be an associate with The Measurement Practice, a team of independent consultants who are experts in evaluation and communications research, data integration, media analysis and insight, communications and strategy and analytics, data mining and technology.
The Measurement Practice (TMP) offers three core services, all supported with ongoing measurement communications consultancy:
Programme auditing and alignment: expert support for clients to maximise the business value of their existing evaluation research and to ensure that what they do is fit for their purpose. This could range from identifying the best methodology to evaluate a campaign through to specific studies to understand what drives a specific audience or reputation.
Training and workshops: too often the value of good communications programmes is undermined by a failure to use measurement data to learn how to be more effective in future. TMP offers a range of training programmes to inhouse and agency teams to bring them up to speed on the latest methodologies and approaches, to inform planning and communicate measurement internally.
Supplier identification: a one-stop shop to identify and select the most appropriate suppliers of evaluation services, in a pitch or RFP process, or to review existing suppliers. For many businesses this can require a steep, time consuming and one-off learning curve, which TMP can help cut through.
Visit The Measurement Practice to learn more about how we can help.