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Media Intelligence Stories You Missed in September

Liam Kelly 28 September, 2025

September saw significant investment activity, platform enhancements, and strategic leadership appointments shaping the media intelligence landscape. The sector continues its AI-first transformation as companies from Signal AI to Cision discussed advanced capabilities designed to help PR professionals navigate the emerging generative PR era.


Signal AI Secures $USD 165 million Signal Media

Signal AI announced that Battery Ventures agreed to lead a significant growth-equity investment in the company.  With this $USD 165 million investment, Battery Ventures will hold a majority stake and support Signal AI’s strategic M&A plans, product development acceleration, and expansion across the US, Europe, Middle East and Africa. The transaction is expected to close in Q4 2025. The company’s last publicly announced funding round was in December 2021, when it picked up $USD 50 million.


sprinklr

Sprinklr reports steady growth

Sprinklr announced second quarter fiscal results, reporting total revenue of $USD 212.0 million, representing an 8% year-over-year increase. The unified CX management platform company achieved subscription revenue of $188.5 million, up 6% year-on-year, whilst maintaining 149 customers with $1 million or more in annual revenue. The quarter saw leadership changes with Scott Millard appointed as Chief Revenue Officer, joining from Dell Technologies where he served as SVP Global AI Sales. Meanwhile, Chief Financial Officer Manish Sarin departed the company. CEO Rory Read noted the company remains focused on improving execution and delivering business value.


Cision

Cision and Dow Jones Settle Contract Dispute

Cision announced that it reached an agreement with Dow Jones to fully resolve litigation between the two companies. The lawsuit originated in 2024 when Dow Jones filed for breach of contract after Cision suspended payments on a long-term agreement to exclusively distribute Dow Jones content, claiming the partnership was “not economically viable” after losing $6.5 million on the relationship. Under the original September 2023 agreement, Cision had committed to paying annual fees totalling $173,624,000 over eight years for exclusive access to publications including The Wall Street Journal, Barron’s, and MarketWatch. Both companies confirmed the settlement was reached on mutually acceptable terms, with details remaining confidential and no further comment planned.


Deutsche Börse Pioneers Social Media Integration in Market Surveillance

Deutsche Börse Group integrated Stockpulse’s social media monitoring capabilities into its Scila Surveillance platform to enhance digital market surveillance. The collaboration combines data analytics with AI-driven social media intelligence, making Deutsche Börse the first major exchange to adopt a solution that incorporates social media insights into surveillance for cash and derivatives markets. The platform provides near real-time analysis of social media and news channels, significantly improving detection and prevention of market manipulation and fraudulent activity linked to social platforms. The German implementation gives Deutsche Börse’s surveillance team access to global coverage of over 70,000 equities and thousands of cryptocurrencies, delivering real-time news feeds, buzz metrics, and sentiment analysis. 


Media Intelligence Product Updates

Here are some of the product announcements that caught our attention this month:

notified logo

Notified introduced a new platform called Content OS, an AI-first framework designed to help PR professionals succeed in the “Answer Economy” where platforms like ChatGPT deliver instant answers rather than traditional search results. The platform builds on the Profound partnership, announced last month.

PR Newswire unveiled its Amplify platform, an AI-powered solution supporting the complete PR campaign lifecycle from planning to performance reporting. The platform uses “Multichannel Amplification” to distribute content across digital, print, social, and direct-to-journalist channels.

CisionOne announced two platform upgrades: enhanced Instant Insights dashboards with advanced filtering and customisation capabilities, and expanded Social intelligence with new Instagram and LinkedIn integrations.

YouScan launched Spaces, a new feature that allows users to organise social listening queries and dashboards at the account level for better data management. The functionality enables team collaboration by managing permissions at the Space level, creating dedicated zones for different departments like marketing, product, and customer success teams.

BrandMentions announced entity-level sentiment analysis, providing enterprise-grade capabilities to mid-market companies at accessible pricing. The Advanced Sentiment Analysis feature precisely measures consumer feelings toward specific brands within complex conversations, achieving greater than 94% accuracy in sentiment assignment and including emotion detection for Joy, Love, Anger, and Sarcasm.

Metro Monitor launched major enhancements to its media monitoring platform, introducing thumbnail images of news clips and streamlined tracking features based on client feedback. The updates are designed to make the media monitoring process faster and more intuitive for clients across TV, radio, and streaming broadcast channels.

FGS Global created a new Global Head of Intelligence & Engagement role and appointed Aaron Kwittken, founder and Global CEO of PRophet, to lead the position. Kwittken will unify and expand the firm’s digital, intelligence, and engagement capabilities, embedding AI-powered insights and technology-driven strategies across the enterprise to help clients prepare for an AI-augmented communications landscape.

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