Meltwater partners on disinformation
Meltwater has announced a strategic partnership with AI company Cyabra to combat disinformation and protect brand reputation. The collaboration will integrate Cyabra’s AI-powered platform, which detects fake profiles and harmful narratives across social media, with Meltwater’s existing social intelligence solutions. Supporting over 100 languages, the joint offering will provide customers with real-time alerts about emerging threats and disinformation campaigns. The partnership aims to help organizations better understand genuine consumer sentiment by filtering out manipulated conversations and fake accounts. It’s Meltwater’s second mis-disinformation partnership this year, following its partnership with Blackbird.AI announced in August.
CARMA banks on financial services in the Philipines
In what sounds an awful lot like a contract win, CARMA has formed a strategic partnership with SAFC, a non-bank financial institution in the Philippines. The collaboration, announced during SAFC’s 21st anniversary, aims to move beyond traditional media monitoring to deliver data-driven narratives that support the company’s mission of improving Filipino financial well-being. The partnership will leverage CARMA’s media intelligence and analysis to provide actionable insights for SAFC’s strategic communications.
Onclusive Social has arrived
Digimind has completed its integration into Onclusive and has been rebranded as Onclusive Social, enhancing the company’s global social media monitoring and analysis capabilities. The integration combines Digimind’s social listening technology with Onclusive’s existing media intelligence solutions to provide comprehensive coverage across earned, owned, and shared media channels. CEO Rob Stone described the move as pivotal for delivering comprehensive media intelligence solutions.
News Corp sues AI search engine
News Corp has filed a lawsuit against Perplexity, the AI search engine, alleging massive-scale copyright infringement of content from its publications, including The Wall Street Journal and New York Post. The lawsuit claims Perplexity reproduces content verbatim and also sometimes falsely attributes or fabricates stories. Perplexity has already established paid partnerships with some outlets like Time and Fortune.
New Report: Communicators are energized by AI
Sticking with AI, a new research study from USC Annenberg’s Center for Public Relations and WE Communications reveals a significant shift in communicators’ attitudes towards AI, with 95% of respondents now reporting a positive outlook and two-thirds using AI frequently. The study found that communicators who regularly use AI are 93% more likely to feel valued in their work, with 70% believing AI improves their output quality and 73% reporting increased work speed. While initial fears about AI have decreased, the research identified that keeping pace with AI developments remains the top challenge, with 45% of communicators struggling to stay current despite increased knowledge levels.
Media Intelligence Product Updates
Here are some of the product announcements that caught our attention this month:
In Australia, Medianet has launched an integrated platform that combines real-time monitoring, analysis, press release distribution, and media contacts. The move is set to challenge incumbents in the $AUD 100+ million sector. The new platform leverages AI, large language models, and data science to support customers.
Muck Rack has enhanced its earned media platform with advanced AI-powered monitoring and reporting capabilities, including features like customizable PR “hit scores,” automated coverage analysis, and expanded print monitoring from major publishers. The platform update introduces tiered pricing models for brands and agencies, with CEO Greg Galant emphasizing how the new AI-driven tools will help PR professionals work more efficiently and gain deeper insights while spending less time on routine tasks.
Meltwater has announced its 2024 Year-End Product Release, introducing several AI-powered innovations including a platform assistant, brand analytics automation, and AI journalist search capabilities. The company has also expanded its data partnerships with Reddit and X (formerly Twitter), securing complete access to Reddit’s firehose and exclusive rights to resyndicate X content. These developments come as Meltwater responds to the growing challenge of unstructured data management, with Forrester predicting that up to 73% of enterprise data currently goes unused for analytics.
Memo has introduced Predictive Readership, which calculates how many people likely read an article based on tens of thousands of attributes, including headline, topic, day of the week it was published, industry, region, average article traffic for the publication, and more.
Stagwell Marketing Cloud’s PRophet platform has expanded its AI capabilities with the launch of PRophet Earn, Influence, and Monitor – three new tools that combine generative AI and machine learning for influencer discovery, news monitoring, and earned media prediction. The platform’s Influence component targets the $21 billion influencer marketing industry by leveraging Koalifyed’s technology, while Monitor, powered byPeakMetrics, offers customizable media alerts across multiple channels, and Earn focuses on AI-driven content generation and media relations tools.
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