PR Measured readers’ favourite stories from 2018. Unsurprisingly, this year’s big stories were focused around AI, Google and consolidation & fund-raising.
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AMEC’s Measurement Month provided the focus for November, with a huge number of event and the launch of the Measurement Maturity Mapper. In other news, Facebook’s media monitoring provider came under fire and iSentia grows its leadership team. Thank you Barry Leggetter Barry Leggetter was awarded the Mark Mellor Award for Outstanding Contribution to theRead more
If there’s one consistent theme in our industry it’s consolidation, and October 2018 was no different. Brandwatch and Crimson Hexagon merge, Hootsuite and Kantar are up for sale, and pressrelations picked up Media Tracking. If that wasn’t enough, AMEC’s Measurement Month is about to start. Brandwatch & Crimson Hexagon to Merge Brandwatch and Crimson HexagonRead more
Launchmetrics gains funding, ListenFirst picks up an investor, Brickfish makes an acquisition, Google has a new launch and AMEC has a new leader – here are the measurement stories you might have missed in September. Launchmetrics picks up $50 million Launchmetrics has announced that it’s raised $50 million in venture capital. The funding round wasRead more
Meltwater has opened up its AI models with the launch of fairhair.ai, Mynewsdesk has picked up Mention, Forrester gives its verdict on the state of social media listening and New Knowledge picks up funding – here are the measurement stories you might have missed in August. Mynewsdesk acquires Mention Norwegian communications workflow provider Mynewsdesk hasRead more
Facebook’s decision to suspend Crimson Hexagon was the big story for July. Meanwhile, Cision and TrendKite make acquisitions, Twitter purges users and iSentia gains a new CEO. Facebook suspends Crimson Hexagon Facebook has suspended the accounts of Crimson Hexagon over concerns that it may be improperly handling user data. Like many social media analytics companies Crimson Hexagon usesRead more
The 2018 AMEC Summit is the big story for June. The annual get-together of measurement professionals always generates interest and this year was no different. Apart from AMEC, the Nielsen / Ebiquity merger is facing scrutiny from regulators, Signal Media picks up funding and influencer measurement facing calls to mature. 2018 AMEC Summit AMEC’s annualRead more
Among the many GDPR-related stories to come out during May, we’re looking at just two – the shutdown of everyone’s favourite metric from 2008 and restricted media access. Meanwhile, global spend on media intelligence exceeds $US3.5 billion, leadership changes abound and Elon Musk suggests a journalist database. Klout is closed down In 2008, a consumer-facingRead more
Meltwater makes yet another acquisition, AMEC’s on the hunt for a new CEO, Zignal Labs launches bot detection tool, and the Department of Homeland Security prompts a media backlash. April sure was an interesting month for media intelligence. Meltwater buys Sysomos Just a month after acquiring DataSift, Meltwater has announced the purchase of Sysomos forRead more
I don’t think that social media analytics has ever been as discussed as often, or as negatively, as it was in March. However, Cambridge Analytica was not the only story. The industry saw a couple of acquisitions, including a new owner for Unicepta, further funding news and earnings from Cision and Ebiquity. Meltwater buys DataSiftRead more