In March, measurement moved on from AVEs. SXSW Interactive and the Martech conference provided some focus on the future of measurement across marketing fields. In no particular order, here are the seven measurement moments that defined the month: SXSW generated interesting talk around analytics, as always. You can see our favourite moments here. If you’ve not yetRead more
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We’ve all read through a news story online, skimmed past the recommended articles, and come to the comment section. Whether we ignore the comments, read on with glee or add our voice to the mix depends a great deal on our background, according to new research from Engaging News Project. The study, released this weekRead more
SXSW Interactive is coming to an end – and with it another interesting conversation on analytics is coming to a close. I’ll be honest, I’m a bit of a data geek and really like to hear about analytics and data. But, I really really love to learn about how data is being applied to being applied to helpRead more